Frontier is by far my favorite airline. And I agree that Southwest is one of the best in the business when it comes to customer service. Both are great low cost carriers, but there is one thing that Frontier has that Southwest doesn't, class. Southwest flights are like the Greyhound bus of the skies. Get them in, get them out. No frills, no amenities, no fun. I avoid flying SW as much as possible. Once I'm at the gate, I'm only a number not a passenger.
As a passenger on Frontier, I enjoy my DirecTV and movies. I think Frontiers Airbus fleet is far nicer than any of the 737 fleet operated by SW. Quieter, more comfortable and more leg room. Plus I get a reserved seat when I book instead of having to check-in online 24 hours before to guarantee an "A" boarding group.
I also don't see how SW buying Frontier will increase competition in Denver. SW would become the only low cost carrier in DEN. This will give SW the freedom to increase fares out of DEN as they see fit. Competition by definition requires more than one player in the field.
I truly hope that Republic will come back with a counter bid to avoid a SW take over of Frontier.
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