I must say I am not a fan of the new pricing/seating announcement. I tried to fly Southwest frequently on business and personal travel as traveling on Southwest was, for the most part, a fun and enjoyable experience. I made the personal effort to check-in 24 hours in advance to be in the Group A boarding group. The change to using the numbering system by groups was an inprovement over standing in line at the A, B, C cattle shutes. Now you want to charge more for boarding in the A Group? My company pays my business travel airfare and will not pay for the increased price. Where is the reward for being a faithful Southwest frequent flyer? Increased credits and a free drink? For those that travel frequently, the increased credit is not a perk. A free drink? I have a stash of free drink coupons already. I say, go back to the regular pricing method, enforce the "board by group number" program (frequently there are people not in sequential order and don't care about the numbering system - they simply forge ahead in Group A).
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