01-12-2011
09:34 AM
1 Love
Southwest has simply reiterated steps that other airlines have taken, which is to reduce the benefits offered to frequent fliers. I suppose, on one hand, this is to be expected. After 9/11, airlines have suffered and are working on very small margins. Southwest can't be expected to function without profit. On the other hand, I would have preferred that Southwest simply admit this, say to customers, "Look, our RR program is just too generous for us to sustain. We're making changes that will still offer some perks but not as generous as before." The new program really is unnecessarily over-complex and insulting for its double-speak. It will definitely (100% certain) mean that I won't fly Southwest as often as I have.
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