15 -20 people on the plane paying $10 or $2 extra built into each ticket would yield the same revenue. A few people would spend $10 or so for the business use or the novelty, but I would probably feel the same was as I do when the other airlines offer TV for $5, headphones for $5, or a "snack" for $5. I let them keep their service and keep my money in my pocket and resolve to fly only with SouthWest if at all possible.
Making wi-fi "free", even if it boosted each ticket a little bit, would be in keeping with your image and what we customers are liking so much about SouthWest. Please resist the temptation to be like the other airlines and start the "nickel and dime" routine.
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