As a leisure flyer, I try to fly SW any chance I get. Reading the comments on the experimental boarding procedure shows that you will never please everyone. I wonder how an idea like paying a few extra dollars for a choice of seat may fly. It would be strictly voluntary, gain extra revenue, and may solve a lot of issues. I personally don't mind getting in line early, but on a full flight when I'm not at the gate early, I'd love the option to pay for my seat. Keep up the good work, I LOVE your airline.
... View more
