I think that you should concentrate less on food and more on service, cleanliness and comfort. The last flights I have taken with you made me feel like a cow being rounded up. Here's an idea: Assign seats; limit carry on baggage; clean the plane; make the seats wider or eliminate the middle seat which is a nightmare. These are just a few suggestions. Jet Blue has cheaper fares and they have free in-flight entertainment at your seat, free healthy food and drinks and it's clean. They also assign seats. If I can avoid it, I will never go on your airline again and it has nothing to do with food. Give me peanuts, but give me a little comfort, sanitation and dignity.
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