Why not try something like "buy the row and roam with rover" for larger dogs? If it's just you and rover, you buy 3 tickets, one for you, one for your pooch, and one as a buffer, to avoid annoying other passengers. . If you have a human companion, you buy one ticket for you, one for your human companion and one for your pooch. It might be a money maker. Lots of folks drive rather than put rover in cargo.
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