Like everyone else who always will fly southwest if given a choice, I'm disappointed with the change. SWA had one of the few if not the last straight forward rewards programs and now they're lowering themselves to 'what everyone else is doing' Yes they probably had to pay out more rewards than the competition, but I would have hoped the loyalty we gave them would have been reward enough. I never post on blogs, but this news was just such a shocker to see. We are all so wise to the normal corporate BS posts where all changes are always spun to be 'better' for 'us', so please don't disrespect your loyal customers by trying to dupe us this is a change for the better. I'm proud to see you slowly become a national carrier, just too bad you had to shed your roots and possibly 'us' to make the adjustment.
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