In my opinion, the only issue SWA has with keeping and retaining business travelers is not having an "elite status". As a companion pass holder, I would prefer to not have to go through the waiting game and be put into an elite boarding group or as simply just be put into A automatically. The companion pass has very little value to me as I use it maybe once a year to go on a vacation....but if SWA would allow companion pass holders to board in A or their own group, it would make my decision to fly SWA vs. the legacy carriers much easier. The nice part, it wouldn't cost SWA a dime and can only improve ticket sales!! You could easily make it better for the business traveler!
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