As a frequent traveler and proud Rapid Rewards member, I know that I can always count on Southwest to deliver the best value and allow me to escape the Phoenix area for quick weekend trips. In order to make sure that I am getting the best deal I have come to love the Ding! application. Desktop, iPhone, telepathy (jk) you name it and I have tried to get Ding! installed. The other morning I woke up late to work (as usual), checked my Ding! fares for the day and headed off to work confident that I would be able to purchase the fares I looked at earlier, however using my employer's salary cost to obtain said fares. As I frequently travel on SW I have several credits stacked up from previously purchased flights that I was interested in using, however I quickly noticed the iPhone Ding! application will only allow you to purchase fares using a credit card, not previously issued SW credits. As I am unable to install the Ding! application on my work computer, I immediately called customer service and asked if there was any way to obtain the pricing on 1 one way ticket that would have saved me $15 (x2 as I wanted to book two flights). The representative paused for a minute, checked with a supervisor and came back saying that unfortunately I was out of luck and would have to purchase the best available fare online when I arrived home. I would really appreciate a mobile Ding! site, or something that allows customers who cannot have access to the Ding! application all day to be able to take advantage of their targeted offers anywhere. Instead I have opted not to purchase the tickets yet, and wait and see if another Ding! offer comes along for the same dates and routes as was previously available. Not exactly the best way to ensure your customers are booking the flights they want and ideally spending their money at your business.
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01-05-2010
01:11 AM
10 Loves
Congratulations on four strong years of service in Denver. I'm also excited about the Business Select Promotion you're offering in celebration of the event- what a great idea to encourage Rapid Rewards members to get out and travel. As a current resident of Phoenix, and loyal SWA Rapid Rewards A-List member, I have been a strong advocate of your service in the Denver market, sharing the great benefits SWA offers to both the friends and family I grew up with "back home." I have been fortunate enough to have left CO in 2004 and experienced the SWA difference in the other cities I have lived prior to your entry into Denver. As a result SWA has gained the loyalty of an entire family (one that would no longer even consider flying another airline) and several close friends. I love promotions and love SWA- but let's make promotions like the one above available to everyone that has helped make your Denver market one of the most successful launches in SWA history, not just CO residents.
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Thanks for continuing the $30/60/90 fares for nearly a week and a half through DING! What a great application to deliver targeted fares to your customers. I'll be looking forward to WN bringing back the $30/60/90 fares through DING! in the near future. For those that don't have the application downloaded, or are afraid of downloading software- DING! is one of the best, most unobtrusive applications I've used, and it's now installed on both of my computers.
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This is outstanding news! This is a route that has been saturated by legacy carriers charging an arm and a leg for years. For me this will provide a much easier transfer option than MDW, at least until WN establishes MSP - PHX routes next ;-). My entire family in Denver just got a text message letting them know when service begins. THANKS SOUTHWEST!
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