Y'all need to do a better job of publicizing the "If the family has A" aspect of the new family boarding policy.
I'm not wild about the new policy for a reason I haven't heard mentioned: It seems like a very good idea to have the families grouped together. Not only does it spare other travelers the necessary travails of traveling with kids, but it lets the kids make contact with each other (thus reducing boredom).
I've heard rumors that Southwest is considering charging a surcharge for A boarding passes. That is the day that I fly SWA for the last time. The main attraction of SWA, to me, is that it is a meritocracy, not an aristocracy -- you get to pick your favorite seat and so forth if you're on the ball, not if you're willing to spend extra.
If SWA becomes an aristocracy airline like all the rest, it will have to compete for my affections, and it probably won't win.
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