Southwest, I am definitely not feeling the LUV.
I was flying your airline BEFORE you even HAD a frequent flyer program. The best thing about flying Southwest was that the playing field was level; EVERYONE was treated the same. Well, no more. I defended you and sang your praises to the traveling snobs who dismissed you as nothing more than a "bus that flies". I don't fly 32 segments a year but I fly between 24-28 segments per year and that's all leisure travel. You've managed to alienate this loyal leisure traveler with your "exciting changes". You've made it abundantly clear that you do not value my business. At the end of the hundreds and hundreds of Southwest flights I have taken over the last 25 years I last thing I usually hear is, "We know you have a choice when you fly, and we thank you for choosing Southwest Airlines." Yes, thank you, I DO have a choice and in the future I believe my choice will be someone other than Southwest.
Southwest, for 25 years I bought my tickets from you usually without checking to see if anyone else could get me there cheaper or quicker. I think that speaks a lot for loyalty. You've had my loyalty; I wish I had yours.
I won't be so foolish as to say I won't ever fly Southwest again, but I will definitely be checking all of my options before I give you my money and my business again.
Funny, but I feel like I've just asked Southwest for a divorce.
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