Wow this change really reduces Southwest's value for me and reduces my confidence in them as a company. I always thought that they really valued ALL of their customers and not just people traveling last minute. I fly for business all the time and have rarely paid extra for my flight below the base fare. I was just raving about the benefits of Southwest the other day because of the RR program. Now that program is significantly less rapid and less rewarding, especially for short flights. Now the only thing keeping me flying Southwest is the bags fly free campaign, so if any other airlines realize the folly of their ways or I need a flight where I don't have to check a bag I will definitely shop around. I regularly fly from DIA to SLC and now it will take roughly double the number of flights to earn a reward that is worthwhile.
Too little reward, too much time to figure out what it is. Way to celebrate 5 years in Denver, I guess you love us a little less than we thought.
For me this is more hassle than it is worth and I have one less reason to fly Southwest...
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