Southwest Airlines is simply the best! I always feel appreciated when I fly SWA. From the ease of online booking to the simple check in, including no charge for the bags, you make flying fun. I especially appreciate how you allow fliers who need to make changes in their plans at the last minute to "bank" their ticket-less funds for later use on any future travel, rather than take away $150 of those funds and put restrictions on use of whatever is left over like other airlines do. Your service personnel are always friendly and helpful. I always fly Southwest when I have a choice.
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