You're history in my book Southwest. You are no longer an attractive airline option with the introduction of your RReward program. I studied it in depth, and there is no way I will be flying you anywhere near the amount of time as in the past. I have been flying Southwest since 1985, but those days are over. Good riddens, and you can thank your stupid management for Southwest's demise.
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I did the math. It's going to take me twice as long (and money) to earn my Rapid Rewards ticket now since I am a "wanna get away" customer. I am switching my allegiance to Delta.
Southwest is simply chasing away the discount traveler in lieu of attracting the higher paying customer. I find it ironic tho that a higher paying business traveler would want to fly Southwest since there really are no real customer perks to speak of, other than preferred boarding.
I am looking forward to earning Silver status with Delta this year, and then Gold status in the following year. I just have to fly 25K miles this year. Free unlimited upgrades and free bag check too once 25K silver status earned. Hardly a difficult thing to earn for someone who flies as much as I do. Godspeed Southwest. It was nice while it lasted.
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