I agree with many of the posters here. I was a loyal customer of SW because their fares were so competitve that I didn't care about waiting on the floor to board the planes. With these HUGE price increases, I will now pay the same, if not lower fares with the "other" airlines and get to PICK my seat in advance. Southwest made a big mistake and their profits, or lack thereof will begin to show. My loyality has left the building, along with the rest of my family.
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