Discontinuing preboarding for families with young children is a BIG MISTAKE
Face it, SW is no longer the cheapest fare (at least in the Bay Area). You are not the most convenient carrier (security at Oakland is a fiasco, the baggage system at Oakland is a mess, you have no real presence in NYC and I can't fly to Texas on your planes without going all over hell's half-acre). Yet I still chose to fly SW because I could guarantee my kids seats in one location, and be squared away with plenty of time to ensure an on-time pullback.
I'm sure you've modeled your revenue from families vs. other travelers and that this decision makes economic sense for you. But not for me and my family.
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