Very bad idea. Just makes everything more complicated, not better.
It will just slow down the boarding process, create fights over "saved" seats. I sure as hell am going to sit where I want if I have paid extra to get on to get a good seat...etc.
SW is the only beneficiary as tons of flight will be booked with this option and they will keep the cash if you change or cancel your flight.
So in the end it is damn the customer so we can charge customers not to fly. That is the "ULTIMATE" new fee!
If they cared about customer experience they would give you more information about whether your purchase would give you a reasonable chance at a better seat.
In fact as I think about this, perhaps it could be prosecuted as a "illegal lottery" under some state laws as you are paying money now for an unknown outcome based on chance!
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