I do think this is in bad taste. She is half naked for god sake and i wouldnt want my young children seeing this and thinking that this type of sexual connotation is okay in everyday life. What exactly makes SWA think this is okay? They fly families do they not? They are going to lose a lot of business from the 'family friendly' flyers. How dumb does your marketing team have to be to completely disregard such a controversial social standard as selling sex on a once family friendly airline? Yes you can see women at a beach in bikini's but that's where they belong and are in the correct context at the beach. Mainly what bothers me with this type of advertising, this just adds to all the sexism in the U.S. towards women. It makes us feel inadequate if we dont look or dress like the women in the media. No young girl should be made to feel like in order for her to get attention or to be considered worth anything she needs to look and dress sexually enticing. Does anyone realize just how much pressure is put on young girls and women to be sexy? ...What about men? Why isn't a near-naked male model plastered on the other side of the SWA plane? Why isnt there hundreds of male strip clubs in a major city like there are with female dancer clubs? Why isnt there sexy men in 90% of TV commercials? Why isnt there a "guys next door" show with half-naked male models constantly running around and showing off? I could go on and on... its just not fair. Women are not just trashy sexual objects! Shame on you Southwest for contributing to an already over-abundant sexism problem in the U.S.
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