Once upon a time everyone entered the Southest system as equals. Even as we lined up and had "A list" envy, we all knew we could be A-Listers if we checked in on time. Leisure travelers and business travelers would enter side by side. The old motto of a free seat meant any open seat - no restrictions, no little asterisk, no 2 award tickets for 1 seat. A phone call to Southwest was almost a pleasure and Southwest was the only profitable airline in the USA.
Who's steering this new ship?? They better wake up soon before the diehard loyalty so many passengers share evaporates. You can't fix this type of loyalty once you lose it.
I earn 800+ credit a year using their credit card. Now I'm a second class passenger and my credits are essentially halved. Thats what I get for loyalty to Southwest....great job.
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