And to think, as a former AA Gold member, I was starting to fly Southwest more. No more! The new program is not "enhancements"! I can see exactly what you are doing: steering the perks to your frequent and high-paying fliers; and devaluing your award system for average joes. I stopped flying Delta because they essentially devalued my miles by half; I can predict that soon you will be blacking out all kinds of flights for the peons, and the A boarding will be mopped up by your precious heavy users. I like to fly Southwest only for two reasons: they are reliable, and their seating and rewards system treats everyone the same. Now that you have taken out the second part of the equation, I will go back to concentrating all my flying on American. It may not have friendly crews, but it does fly around the world and it generally gives me a decent--and truly reserved--seat. Its mileage program has become somewhat devalued, but now that Southwest is doing the same, why would I fly Southwest? I often find American beats you in fares to the markets I am going to, anyway. This is horrible news for a lot of people who luved Southwest. I am also going to get rid of my SW credit card. Bye.
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