Southwest has never been a family friendly airline. Case in point, their onboarding process. It is a horror to get through if you have young children. So this is just another message from Southwest to "keep your children at home". I personally would not take my children on a plane with a bikini model printed on the side. This works for the male-business traveler. Too bad Southwest has not been as successful as other airlines in atracting this demographic. Maybe this will help.
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