01-11-2011
12:39 PM
3 Loves
*** Ding!!!! *** New RR is a joke.
I've been an exclusive Southwest flyer for the last five years....but I just booked my next business trips on US Airways and Delta, something I thought I would never do. The new RR is a joke, as it sticks it to loyal customers to made a lot of short haul trips.
The main reason why I was a loyal Southwest customer was that your company had a sensible frequent flyer program that was easy to understand. (Unlike the bureacratic nonsense that your competitors use.) Now, you've just joined the pack. Now, instead of a simple plan that I can easlily figure out, you've replaced it with an complex system that really tells your loyal short haul flyers to go elsewhere. Seriously, people, this is New Coke for your company.
I had a bad feeling when the merger was announced...I knew down inside that the Southwest I knew and loved was headed in the wrong direction. It couldn't be good when your management started dropping hints about a new "improved" RR, which is airlinespeak for "we're gonna screw you."
In case your customers don't know, Southwest's "on time performance" has falled into the gutter now as well, now that you're flying into nightmare airports like BOS and LGA. About the only good thing SWA has announced this year has been South Carolina service and that should have done years ago to pick at the scab that is ATL.
Ironically, I just sold off my LUV shares after the merger, as I don't see things getting better. It's obvious that Mr. K has left the building. If I still was a shareholder, you'd bet I'd be raising holy hell at the next shareholder's meeting.
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