I'm pleased you found my post interesting. I really had no idea your ticker symbol permeates throughout SWA culture. It's probably because LUV is not just a clever and fluent symbol; it also captures the sprit of the company in a single word!
I bet the employees of many companies don't even know what their ticker symbol is. Judging from the semantically challenged tickers associated with 65 of the world's most valuable brands, senior management views their tickers as a meaningless financial index. Maybe Gary Kelly and Herb Kelleher should investigate the idea of actually putting LUV in the heart of your logo in order to find out what impact it has on the number of shareholders.
Thank you for publishing my comment on your blog.
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Before Katrina I often flew Southwest Airlines from New Orleans to West Palm Beach. Usually I was early enough to be first or second in line with an "A" boarding pass so I could sit in the first row. I saw the company logo on the bulkhead so often I could draw it from memory!
On one of those flights it came to me: why not put the company ticker symbol inside the heart of its logo? Wouldn't this remind current shareholders what a great investment they had made? And maybe it would also motivate other passengers to invest. Well, two years later I've put this idea into a post: "Southwest Airlines: Put a Little LUV in Your Logo!" You can read the story on my blog at http://customersandcapital.com/ Enjoy 🙂
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