Add a couple of dollars to the ticket price, and make the WiFi free! It's really quite tedious the way other airlines nickel-and-dime you: $25 per bag, $8 if you want TV, $10 if you want an in-flight movie, $6 is you want a snack, etc. Personally, I'm happy to pay a bit more and fly Southwest to not have to deal with all this nonsense.
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