Brian, Southwest has been going out of its way to alienate its loyal flyers and A-List members such as me. Most of the changes are minor, but indicative of a new anti customer attitude at SWA. It is your loyal customers that have made Southwest profitable. Attempting to squeeze more blood from them is not the way to stay profitable. We, your loyal customers, accepted the change from an award ticket being an award ticket to possibly only being a half an award ticket, we can accept expiration dates on drink coupons, we can accept unused funds no longer being transferrable to other family members. But I for one, will not accept these changes. US Airways will now be my airline of choice.
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