With Southwest's new fares announced May 18, they have priced themselves above American and Delta while lowering many markets to almost no flights. Here is the example. I fly to ECP (Panama City Beaches) monthly and now the fare is $801 round trip with most flights having two stops no where near a straight line (ie Chicago, St. Louis). Delta is $655 through Atlanta. I can lower the Southwest cost by booking all one way's through Houston or Nashville to $755. It used to be under $500 with one stop each way. Southwest is making it very hard to be loyal.
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