Hello, my name is Naomi Hudson. I get the privilege to work in the Inflight Communications department at Southwest. I’ve been at Southwest for 19 years. I wanted to let you know about an exciting change coming to our onboard offerings. Starting May 8, 2010, Southwest will serve Corona Extra onboard our flights! Nothing says summer to me like a cold Corona Extra with a lime! We are excited to be testing Corona Extra onboard throughout the summer months. It will remain onboard through September, and at that time, based on Customer demand, the future of Corona Extra onboard will be determined.
The addition to the beverage options is another way Southwest is improving the Customer experience. The new beer will be the same price as our other beers at $5 or a drink coupon. Oh and don’t worry, we will continue to board our current offerings, Bud Light, Miller Lite, Michelob Ultra, and Heineken.
Corona Extra is the number one selling imported beer in the U.S. Corona’s smooth taste offers the perfect balance between heavier European imports and lighter domestic beer.
Since we’re on the subject of Inflight offerings, we wanted to communicate another change that is effective today. We will no longer accept drink coupons for Monster Energy drinks. Monster Energy drinks will only be available for purchase using credit cards. We introduced Monster, among other things, as an additional way to increase revenue onboard. The use of free drink coupons has not permitted us to truly evaluate this non-alcohol product. In order to truly gauge the Customer demand, we have determined that Monster will be offered as a for sale item only. As always, drink coupons will still be good for beer, wine, or mixed drinks.
Those are the exciting changes for now! We are happy to improve the Customer experience with new products onboard and increase the potential for incremental revenue. So starting May 8th, order a Corona Extra onboard!