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Meet Our December A-Lister: Bruce McEwen, National Sales Manager, Clabber Girl


“You can do hard things. You can do fun things. No age can keep you from going out and enjoying your life.” —Bruce McEwen, National Sales Manager, Clabber Girl Corporation

Photo by Chad KirklandPhoto by Chad Kirkland

Whether he’s driving from Louisiana to Florida to catch a snowstorm, or going skiing with Robert Redford, Bruce McEwen doesn’t shy away from adventure. As a national sales manager for Clabber Girl Corporation (yes, the baking powder company), Bruce flies out of Salt Lake City every week to meet his clients face-to-face. But a busy work schedule doesn’t keep him from preparing to break a Guinness World Record. Once he makes his way to Hawaii, Bruce will be the first person to ski natural snow in all 50 states—with nearly all of his flights on Southwest. Thanks for your loyalty and passion, Bruce. Your spirit of adventure and love for our Company inspires us all!


Eunbee Kim, Communications & Outreach


Blazing Trails “There’s something to be said for doing one of the very few things no one else has done before.” 


For the Record “My skiing adventure started almost 30 years ago when I realized I already had about 20 states under my belt. From there, I figured I might as well try to reach all 50.”


Flight Connections “I met a guy on one flight who turned out to be a ski patroller in New Hampshire. He asked when I planned to head that way, and I told him my plans—I arrived to a welcome banner and complimentary lift ticket!”


Skiing Corvatsch Switzerland.JPG


Bruce was also one of the first to ski in the Swiss Alps this season, hitting the slopes with his son on opening day. While he doesn’t plan on tackling any additional World Records, he does love exploring all the different slopes the world still has to offer. Even more, he loves meeting fellow Southwest Customers and hearing all of their crazy and wonderful stories along the way. Make sure to keep an eye out for Bruce, as you never know when you’ll be inspired by his fun-loving outlook on life.