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I have proposed to Southwest a few times that their ticket pricing should be based upon boarding position.
For instance, if you have a particular flight with A1 to C60, then A1 is the highest priced ticket down to the lowest price C60. AND, if you decide that you want to board as a family, then buy boarding positions closer to A1.
In short, quit trying for ways to cut in front of other people who have already earned the early boarding positions.
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So how would this work for elite members? Make them pay extra to use the benefits for being a frequent flier?
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You can always give credit for certain programs against all or a surcharge. The concept is that you pay based upon your boarding position.
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FWIW-Isn't Southwest already basically doing this with their tiered Fare Structure?
Basic Current Boarding Order(My perception/understanding of it)
-Business Select= A-1 to A-15
-(A-list Preferred and A-List)=A-16 and on
-Anytime Fare= Automatic EBCI
-WGA+=Board After or buy EBCI
-WGA= Board Last or buy EBCI
The problems are:
-Those who Scam the Pre-boarding Process, either through fraud or being allowed to bring more than one support person.
-Individuals/Families buying WGA Fares and expecting Business Select Fare Boarding, because they are Special and Rules do not apply to them.
-Seat Savers, (all Seat Savers.)
My 2 cents, changing the process won't fix the problems listed above.
My Solution: Fix the problems by simply applying the existing policies of both SWA and the FAA for boarding.