If Southwest wishes to remain open, honest, ethical, and customer friendly - THEN - ...the simplest thing to do is to PUBLISH THE VARIABLE EARLY BIRD PRICE FOR EVERY FLIGHT RIGHT NEXT TO THE BASE PRICE FOR THAT EXACT FLIGHT AND TIME Now it appears one must buy the ticket before finding out what the REAL price of the flight is. That's one reason this otherwise rational policy seems so devious and unfair. I have been flying SW for at least 30 years and have never seen a policy like this - that I can recall. SW did very well to keep from using assigned seats, etc, after TSA and others demanded more specific data, so they are good at simplifying things and keeping costs low But this policy and the way it has been enacted seem hidden, devious, tricky and very much NOT Southwest's typical ethical approach. Of course this will raise data processing costs, but that's the problem management must face if they want to remain ethical POST THE EXACT EARLY BIRD PRICE FOR EVERY FLIGHT RIGHT NEXT TO THE PRICE THAT'S THE ONLY FAIR THING TO DO
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