I believe the issue that is upsetting is when someone actually does buy it, but then gets no benefit from it. That was the circumstance of many unhappy passengers at the end of the boarding line with me recently. "Fool me once, shame on you; Fool me twice, shame on me." You are right about not wasting any more money on a non-product - I have been fooled once.
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Southwest announced in line on the way to Costa Rica this Thanksgiving that families traveling with 13-year-olds and under could board between the A-group and B-group. (It used to be only 2 and under). About half of the people who did get a worse spot than me, got to skip ahead. I actually kind of understand this because I remember the days of not wanting to have my young daughter potentially sit between creepy strangers without a parent in the row. You think Southwest could have let just one guardian board with a younger minor, but nope, the whole family skipped right ahead of me. It felt VERY unfair.
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I would like to respectfully suggest that if you offer something for sale that is of no value that would qualify as a scam. With early bird checkin to Liberia on an anniversary trip with my wife, I got the early bird check-in so we could sit together on the long ride. Our seat assignments were B30 and B60 on the departing flight; B47 and C15! on the return flight. I have a picture of my wife ahead of the last three people to board the plane with Early Bird Check-in. In both cases, Southwest let a lot of people skip ahead in line to boot with this new policy of 13-year old travel. Anyway, clearly Early Bird was a zero value to me, and yet Southwest happily charged me for it and refused an outright refund. Respectfully, until Southwest fixes this, it is a scam.
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