The fact that you said “it can’t be made more clear” and “just read the terms of service in the future” shows your creative capacity doesn’t exist.
It can very easily be made more clear. I took 15 seconds and rewrote the copy.
It’s predatory as it stands now, and the fact that Southwest simply blames its partner is apathetic and lazy. Take some ownership and make it more clear.
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4 weeks ago
4 weeks ago
Bro, we get that you understand it. We now also understand it.
Our point is that it can be more clear. So that people don’t make mistakes.
You’re perfect, and haven’t made a mistake, so this thread probably isn’t for you.
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Which do you think is more clear, what you just wrote or the copy I wrote above?
If we put the two of these in front of 10 people, which do you think would have a higher success rate of someone understanding what they are doing?
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12-16-2023
11:31 AM
12-16-2023
11:31 AM
I have zero incentive to actually make the transfer. You say I made a bad decision intentionally and should own up to it, but in what scenario does it ever make sense to do this at these exchange rates? Why would I do this intentionally?
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12-16-2023
11:30 AM
12-16-2023
11:30 AM
It makes it look like this is the value of your points in dollars, not the cost to transfer.
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“You will pay $x out of pocket to transfer y points to account #:”
“(Pay $1 for every 100 points transferred)”
I can assure you it isn’t clear, otherwise I wouldn’t have done the transfer.
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12-16-2023
10:47 AM
12-16-2023
10:47 AM
What % of users that transfer points do you think create southwest community accounts and actively look here? (Do you know you need to create a new login to post here?)
You say they don’t hide it, but why don’t they simply make this more clear at point of checkout, versus creating a situation you need to look this up in a buried forum post. You say it’s clear, but also to read terms and services. I’m a product manager - these two things are at odds. Most people don’t read terms of service, and they never will. 1 line of copy at moment of transfer solves this for everyone, not just dweebs that read ToS.
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12-15-2023
04:43 PM
12-15-2023
04:43 PM
I don't understand. My girlfriend just paid $300 to transfer 30k points. How did this person access the points?
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12-15-2023
04:41 PM
12-15-2023
04:41 PM
It was 30,000 points, with a cost to transfer of $300.
At this exchange rate, it makes absolutely no sense to transfer to another account. The cost of doing so is equal to the point redemption value.
I'm not saying this facetiously.
So she's upset that she basically threw away $300. We called to reverse, and were told it's not possible as points are owned by a third party.
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My girlfriend transferred me points. When she transferred, it showed $300, and she thought this was the value of the points. Instead, she was charged $300. We would have just not sent the points. They won't let her reverse this, and now she wants to boycott southwest, which means I can't fly southwest. I've basically exclusively flown southwest for 10 years. It's my favorite airline.
I was with her when she transferred the points, and I thought the same thing about the $300. It's such an egregiously large sum, I don't think anyone would register that's the cost just to move points between two accounts.
It feels predatory, and the reason I love southwest is because you're the opposite of that. I understand that you use a different vendor for points, but this is a representation of you and your brand. It's really not right. At absolute minimum, you own the real estate to make it ULTRA CLEAR the charge is to transfer points.
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