I love it when I get the A boarding position. What I've learned is the boarding position is a function of how far away your flight is. the closer to the date the lower the boarding position. I do agree it may stink to get a B for $25, but there are only so many A spaces. And they assign based on order that we purchase early bird too. The early bird gets the worm. (I do not work for SWA or any airline).
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