I have been an A List member for more than 20 years and fly nearly exclusively on SWA. I am here to tell SWA that if you start assigning seats that you will lose me as loyal customer. I can fly Delta, American, or nearly any other of the airlines to all of the places that I regularly go but I don't like dealing with their uppity, demeaning boarding and seating process. SWA isn't cheaper anymore, I stick with them because it's so much less hassle and a more efficient, simple, boarding process.
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