Southwest.com My Account Improvements By Kathi Owens Beginning today, Members will experience an improved My Account experience when logging into our website for laptop and desktop users at www.Southwest.com. Though, if you logged into view your unused travel funds since Dec 2019 you already got a sneak preview and were using parts of this great new experience. This new experience is a continuation of the effort to modernize Southwest.com that began in 2014 with the goal to make an already great website better. We will monitor Member feedback and site performance throughout the next few days as our Members navigate the new look. Here are a few changes you may notice when logging into your account on our desktop website at www.Southwest.com: A highly functional and visually appealing experience that was designed directly from Member feedback with multiple usability studies Easy access to unused travel fund information, including the recently launched limited-time offering of the Travel Funds to Points conversion tool An integrated user experience across Southwest.com and SWABIZ.com Please note, we have only updated the experience at www.Southwest.com and www.swabiz.com. The account experiences are unchanged when you use your phone to login on mobile.southwest.com or when using the app. Now that we have done the hard work of modernizing the account experience, we are excited to use this new platform to continue to innovate and improve My Account. A few that we have on our backlog include storing passport information and storing frequent traveler profile information. If you have a Rapid Rewards Account please login and tell us what you think. Additionally, we would love to read your ideas for additional My Account features in the comments below. Please recall that any idea submissions made below are subject to our Terms and Conditions.
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