@VASHFORDI'm sure that's what they do. It certainly is targeted to those that have had A-list before and came close to achieving again - someone that has been a regular customer for two years, they don't want to lose that regular customer because they didn't quite fly enough in the past year. I'm sure if Southwest had a way to see someone that came within a few flights each year but didn't achieve it, they also could be offered the promotion to retain/enhance their business, the main difference being that the person in that case might not be expected to retain A-list if they don't fly enough so it could be a one-off, as opposed to "long-time" A-listers missing out due to a slow year.
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