Southwest Airlines Community

I myself, look to Southwest before looking to any other airline today.  They make travel so simple. to read more, visit: http://theluggageblog.com/airlines_tsa/southwest-airlinesbags-fly-free/ ... View more

Southwest Airlines Co. (NYSE: LUV) announced today that the Company flew 5.8 billion revenue passenger miles (RPMs) in September 2009, an 8.8 percent increase from the 5.3 billion RPMs flown in September 2008.  Available seat miles (ASMs) decreased 7.8 percent to 7.7 billion from the September 2008 level of 8.4 billion.  The load factor for the month was 74.7 percent, compared to 63.4 percent for the same period last year.  For September 2009, passenger revenue per ASM is estimated to have increased in the three percent range as compared to September 2008. For the third quarter 2009, Southwest flew 19.7 billion RPMs, compared to the 18.8 billion RPMs recorded for the same period in 2008, an increase of 4.7 percent.  Available seat miles decreased 5.8 percent to 24.8 billion from the third quarter 2008 level of 26.3 billion.  The third quarter 2009 load factor was 79.6 percent, compared to 71.6 percent for the same period last year.   For the nine months ended September 30, 2009, Southwest flew 56.3 billion RPMs, compared to the 56.2 billion RPMs recorded for the same period in 2008, an increase of 0.1 percent.  Available seat miles decreased 4.3 percent to 74.5 billion from the 2008 level of 77.8 billion.  The year-to-date load factor was 75.6 percent, compared to 72.3 percent for the same period last year. This press releases, as well as past releases on Southwest, are available online at southwest.com. ... View more

By Charisse Jones, USA TODAY Roy Harris usually was able to fly straight home to Nashville. But on a chilly day in late January, Harris, 57, found himself waiting for a connecting flight at Chicago's Midway Airport. He took off his coat. He reached for his BlackBerry. The next thing Harris remembers, he was lying in a hospital, recovering from a massive heart attack. Sitting beside him was Rachael Jacobs, a flight attendant for Southwest (LUV), who, back at Midway, called for the defibrillator that ultimately saved Harris' life. to read more, visit: http://www.usatoday.com/travel/flights/2009-10-05-flight-attendants-medical-aid_N.htm?csp=34 ... View more

Southwest Airlines is celebrating 15 years of LUV in three cities today. On Oct. 4, 1994, the airline began service to Tucson International Airport, Salt Lake City International Airport, and Boise Airport. In celebration of this special occasion, Southwest Airlines’ Employees and Customers will enjoy food and FUN at each of these airports. Follow @SouthwestAir on Twitter to find out about the exciting events going on throughout the day. BOISE (BOI) statistics: Southwest began service to Boise with seven daily nonstop departures to three cities: Salt Lake City, Seattle/Tacoma, and Portland. Boise was the 41st city added in the Southwest system. Southwest Airlines now operates 16 daily nonstop departures to seven cities out of BOI. SALT LAKE CITY (SLC) statistics: Southwest began service to Salt Lake City with 41 daily nonstop departures to 13 cities. Boise, Las Vegas, Los Angeles (LAX), Oakland, Orange County, Phoenix, Portland, Reno/Tahoe, Sacramento, St. Louis, San Diego, Seattle/Tacoma, and Spokane. Salt Lake City was the 42nd city added in the Southwest system. Southwest Airlines now operates 43 daily nonstop departures to 14 cities out of SLC. TUCSON (TUS) statistics: Southwest began service to Tucson with eight daily nonstop departures to three cities: Las Vegas, Los Angeles (LAX), and San Diego. Tucson was the 43rd city added in the Southwest system. Southwest Airlines now operates 18 daily nonstop departures to six cities out of TUS. After 38 years of service, Southwest Airlines, the nation’s leading low-fare carrier, continues to stand above other airlines—offering a reliable product with exemplary Customer Service.  At Southwest Airlines, bags fly free. Customers can check their first two bags at no extra charge (size and weight limits apply). Southwest offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom.  Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 67 cities (adding Milwaukee Nov. 1, 2009) in 34 states.  Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 Employees systemwide. ... View more

Disney Parks today announced a new program that celebrates the spirit of volunteer service with a simple proposition: “Give a Day, Get a Disney Day.” Disney hopes to inspire families to volunteer in their communities during 2010 through this first-of-its-kind program. One million people who perform volunteer service for a participating organization will receive a free one-day admission ticket to a Walt Disney World Resort or Disneyland Resort theme park. While the “Give a Day, Get a Disney Day” program kicks off Jan. 1, right now guests can learn more about the program and how to get their free one-day admission to a Walt Disney World or Disneyland theme park by visiting www.DisneyParks.com (for the United States and Puerto Rico) or www.DisneyParks.ca (for Canada). to read more, visit: http://wdwdailynews.com/2009/09/29/disney-parks-hopes-to-inspire-1-million-volunteers-beginning-jan-1/ ... View more

Last week Southwest Airlines brought out its big guns to keep load factors healthy and keep air traffic growing. They announced double credits for all flights between now and October 31. While other airlines have been involved in significant cutbacks to service, Southwest has been deploying its fleet and fine-tuning its schedule keeping their overall number of flights relatively constant. to read more, visit: http://www.consumertraveler.com/today/southwest-doubles-frequent-flier-credits-taking-advantage-of-increased-air-traffic-and-new-destinations/ ... View more

Fares are falling! Fares are falling! Fares are falling super low on southwest.com.  Southwest is offering Customers fares starting as low as $59 one-way to select destinations. Fares must be purchased by Oct. 15, 2009, and are available for travel every day except Fridays and Sundays from Oct. 13, 2009, through Feb. 11, 2010. To get these special fares online, visit www.southwest.com. Examples of fares include (see Additional Fare Rules below): ·         $59 one-way between Phoenix and San Diego ·         $69 one-way between Chicago Midway and Columbus ·         $89 one-way between Boston Area and Chicago Midway ·         $109 one-way between St. Louis and Tampa Bay “If you don’t find the fare you’re looking for right away, try using our Low Fare Calendar tool, Southwest Shortcut, to quickly find the lowest fare,” said Michael Van Houweling, Southwest’s Director of Online Marketing. “For travelers with flexible schedules, our Low Fare Calendar tool will show the lowest price available for each day using a monthly calendar view.” Look for the Low Fare Calendar links during your normal search or visit http://www.southwest.com/cgi-bin/lowFareFinderEntry directly to access this search option. To read more about the tool, visit Southwest Airlines’ Nuts About Southwest blog at http://www.blogsouthwest.com/blog/shortcutsouthwest-style. After 38 years of service, Southwest Airlines, the nation’s leading low-fare carrier, continues to stand above other airlines—offering a reliable product with exemplary Customer Service.  At Southwest Airlines, bags fly free. Customers can check their first two bags at no extra charge (size and weight limits apply). Southwest is the most productive airline in the sky and offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom.  Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 67 cities (adding Milwaukee Nov. 1, 2009) in 34 states.  Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 Employees systemwide. ADDITIONAL FARE RULES Southwest Airlines sale fares are available for purchase Sept. 29, 2009, through 11:59 p.m. PDT on Oct. 15, 2009, and travel must take place between Oct. 13, 2009, and Feb. 11, 2010.  Seats are limited and won’t be available on some flights between Nov. 24, 2009, and Dec. 1, 2009, and between Dec. 17, 2009, and Jan. 3, 2010, especially to popular destinations like Florida and Las Vegas. Use the link http://www.southwest.com/cgi-bin/lowFareFinderEntry  to find fare availability. Fares may vary by destinations, flight, and day of travel. Fares do not include a federal excise tax of $3.60 for each flight segment. A flight segment is defined as a takeoff and a landing.  Fares do not include airport-assessed passenger facility charges (PFC) of up to $9.00 and U.S. government-imposed September 11th Security Fee of up to $5.00 one-way. Travel to/from Washington Dulles starting at $69 one-way. Seats are limited. Fares are available for one-way travel. Fares may be combined with other combinable fares.  When combining fares, all rules and restrictions apply. Fares are nonrefundable but may be applied toward the purchase of future travel on Southwest Airlines.  Fares are not available through the Group Desk.  Any change in the itinerary may result in an increase in fare. Standby travel requires an upgrade to the Anytime fare. Fares are subject to change until ticketed. Offer applies to operated published, scheduled service only.    www.southwest.com Media Please Contact:   Southwest Airlines Public Relations at 214-792-4847 ... View more

With business travel plummeting, consumers demanding deep discounts and oil prices fluctuating wildly, the airline industry is facing one of its worst downturns ever. So when Southwest Airlines (LUV:  9.79*, +0.01, +0.10%) became one of the few carriers to eke out a profit in the second quarter, you'd think it was time for CEO Gary Kelly to celebrate by tapping that beer vending machine sitting in the corner of his second-floor office. to read more, visit: http://www.smartmoney.com/Investing/Stocks/Q-A-With-Southwest-Airlines-CEO-Gary-Kelly/?hpadref=1 ... View more

She Says: Quit Kicking My Seat: The Oblivious Traveler I love to travel. I hate the part of traveling that requires one to get from point A to point B. Not because I don’t enjoy a quick plane ride every once in a while, but because I hate 90% of the other people that I’m required to travel with. I blame it on the unconsciousness amongst us that can be characterized in the following categories: to read more, visit: http://burisonthecouch.wordpress.com/2009/09/15/come-fly-with-me/ ... View more

I recently went on a business trip where I encountered “extreme customer service” every step of the way.  I was so delighted that I rhapsodized about my experience via Twitter and Facebook during and after my trip.  I’m hardly alone in using social media as a way to instantly communicate my pleasure (and sometimes displeasure) to a circle of friends and followers. Given the freewheeling frontier of Web 2.0, it’s clear that the most effective social media strategy that brands can employ is to focus on delivering “extreme customer service” or better yet, an “extreme customer experience,” encompassing an individual’s total experience of a brand not just the customer service aspect of that experience. On the aforementioned business trip where everything that could go right did, I happened to be flying Southwest Airlines. to read more, visit: http://blog.crt-tanaka.com/ ... View more

Attention, passengers: This is your airline Twittering. Yeah, like everybody else. But in the cramped, bandwidth-starved confines of airport concourses and airplanes, Twitter -- available not just on Web-connected cellphones (http://m.twitter.com) but even on those that handle only text messaging -- can help airlines and passengers talk to each other. As a result, some airlines can't seem to shut up on the popular site, which allows users to publish short updates to the Web. Others, however, haven't printed their Twitter boarding passes just yet. To see what's possible, read Southwest Airlines' Twitter feed (http://www.twitter.com/SouthwestAir). to read more, visit: http://www.washingtonpost.com/wp-dyn/content/article/2009/09/25/AR2009092501507.html ... View more

Southwest CEO Gary Kelly was one of the featured speakers on the airline CEO panel at NBTA earlier this month. After his talk, he took a few minutes to sit down with me, Johnny Jet, and Dan Webb (from Things in the Sky) to answer any questions we might have. I’m not sure how, but this draft fell through the cracks and didn’t get published. I still think it’s relevant and interesting, so, here are the highlights. Johnny kicked off the questioning, and he asked about international plans. to read more, visit: http://crankyflier.com/2009/09/24/talking-to-southwest-ceo-gary-kelly-about-new-airplanes-international-flying-more/ ... View more

If you’re flying Southwest to Disney World any time soon, checking your bags (free bags, mind you) just got a little easier. Pop Century resort has offered Southwest checkin since June 2009, and on October 14th, three additional resorts will gain this service: All Star Movies, All Star Music, and All Star Sports.   Southwest also participates in the Magical Express, so this is just one more way we can enhance our Customer’s Experience at the "Happiest Place on Earth!" Another convenience will be the prepayment option offered to all Customers; just remember that all standard bag sizes and excess charges apply, just like they would at any of our airports. Big thanks to Disney and our Central Baggage Services for making these dreams come true! photo courtesy of Soulfull http://www.flickr.com/photos/soulfullshots/1659409253/   ... View more

The inaugural NEWSWEEK Green Rankings recognizes those efforts. For more than a year, the magazine worked with leading environmental researchers KLD Research & Analytics, Trucost, and CorporateRegister.com to rank the 500 largest U.S. companies based on their actual environmental performance, policies, and reputation. to learn more, visit: http://greenrankings.newsweek.com/companies/view/southwest-airlines ... View more

Southwest Airlines' legendary co-founder Herb Kelleher has another pin on his already-crowded lapel: Man of the Year as awarded Thursday night by the Reno Air Race Association. "It's one of the greatest honors I have. I love planes. I love the people of Reno," Kelleher said in a phone interview from the Reno National Championship Air Races before heading to the ceremony at the Grand Sierra Resort. At age 78, Kelleher doesn't bother with job titles anymore. to read more, visit: http://www.rgj.com/article/20090918/BIZ/909180389/1071 ... View more

Southwest Airlines announced a new campaign today that offers a set of round-trip tickets as an incentive for subscribers, new or old, to open emails. In email marketing today one of the biggest struggles is getting people to actually open the email. Obviously, subscribers know there’s something of value from a company they’re already getting a newsletter from otherwise they wouldn’t have subscribed in the first place. It’s just sometimes life, and even an overabundance of other email, can detract from getting to (and reading) some subscriptions. I fall victim to that time and time again. to read more, visit: http://www.kimfenolio.com/2009/09/15/southwest-shows-how-offering-incentives-can-increase-your-roi/comment-page-1/#comment-4025 ... View more

By Bob Sechler Of DOW JONES NEWSWIRES AUSTIN, Texas (Dow Jones)--The head of Southwest Airlines Co. (LUV) said Friday that he's become more hopeful that the discount carrier can keep its 37-year unbroken profit record, though it still hinges on fuel prices over the next few months. Gary Kelly, chief executive of the largest U.S. domestic carrier by passengers, acknowledged that many analysts already are forecasting its record of annual profitability to end. "We haven't conceded that we will lose money for the year," Kelly told Dow Jones Newswires on the sidelines of an Austin Economic Club meeting. He said prospects for a profitable 2009 "are better today than they were 60 days ago." Some rivals have noted recently that revenue and traffic trends have stopped deteriorating. Kelly said he's seen few signs of a significant rebound for the airline industry or the broad economy, but concurred "at least things aren't getting worse." The protracted recession has halted Southwest's decades-long track record of fast growth and profits, although it has continued to outperform most of the industry thanks to its fuel-hedging program. to read more, visit: http://online.wsj.com/article/BT-CO-20090918-708505.html ... View more

Southwest Airlines and the Southwest Airlines Pilot’s Association (SWAPA) announced today the SWAPA Board of Directors has voted to send the proposed tentative agreement to the full SWAPA membership for a ratification vote. This new proposal is a five-year agreement through Aug. 31, 2011. The current Southwest Pilot contract became amendable on Aug. 31, 2006. SWAPA and Southwest Airlines began contract negotiations in September 2006.   “I applaud the negotiation teams and the SWAPA Board for recognizing the importance of this new tentative agreement,” said Gary Kelly, Southwest Airlines Chairman, President, and CEO. “Although this new proposal was negotiated during a very different and consistently challenging economic period than the previous tentative agreement, we are proud that we could still offer our hard working Pilots a proposal that is responsible, yet reflects the current uncertain economic outlook.” The current tentative agreement rewards SWAPA membership for the Company’s past two years of profitability, while making a critical move to tie the next two years' compensation to the Company’s financial performance. The tentative agreement is still subject to a ratification vote by the full SWAPA membership made up of more than 5,900 Pilots. The voting period will be determined by SWAPA.   After 38 years of service, Southwest Airlines, the nation’s leading low-fare carrier, continues to stand above other airlines—offering a reliable product with exemplary Customer Service.  At Southwest Airlines, bags fly free. Customers can check their first two bags at no extra charge (size and weight limits apply). Southwest is the most productive airline in the sky and offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom.  Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 67 cities (adding Milwaukee Nov. 1, 2009) in 34 states.  Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 Employees systemwide. www.southwest.com Southwest Airlines Media Contact: 214/792-4847 ... View more

Southwest Airlines announced today that Rapid Rewards frequent flyer program Members who register for the Double Credit promotion, book a flight, and travel between Sept. 17 and Oct. 31, 2009, will receive one bonus Rapid Rewards credit per one-way flight—no matter where they fly.  By taking advantage of this promotion, Members can rack up four credits when traveling a single roundtrip from any city that Southwest serves. Customers will be able to earn a free flight after four roundtrips during the promotional period (after receiving a total of 16 credits). Check out the details of the promotion at www.southwest.com. “Southwest Airlines is rewarding our loyal Members by giving them an added benefit to flying with Southwest,” said Ryan Green, Southwest’s Director of Customer Loyalty Marketing. “Our Business Select Customers will especially enjoy this offer because they will receive 2.25 credits for shorthaul flights and 3.0 credits for medium and longhaul flights—earning them a free Southwest Award flight in no time!” Southwest Airlines Rapid Rewards program allows Members to earn free flights to Southwest Airlines’ 67 destinations simply by flying eight roundtrips in 24 consecutive months. Southwest Customers that aren’t Rapid Rewards Members can enroll at www.southwest.com/rrbonus to become a Member and be automatically registered in the promotion. After 38 years of service, Southwest Airlines, the nation’s leading low-fare carrier, continues to stand above other airlines—offering a reliable product with exemplary Customer Service.  At Southwest Airlines, bags fly free. Customers can check their first two bags at no extra charge (size and weight limits apply). Southwest is the most productive airline in the sky and offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom.  Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 67 cities (adding Milwaukee Nov. 1, 2009) in 34 states.  Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 Employees systemwide.   RULES: One additional credit per one-way flight will be issued regardless of fare purchased.  Members must register for this promotion between Sept. 17 and Oct. 31, 2009 to qualify, and registration must be completed prior to commencement of travel.  Reservations must be booked between Sept. 17 and Oct. 31, 2009.  Travel must be completed between Sept. 17 and Oct. 31, 2009.  The Rapid Rewards Award is free, but travel is subject to the government-imposed September 11th Security Fee of up to $10 per roundtrip.   Business Select Customers will receive 2.25 credits for flights less than 750 miles and 3.0 credits for flights 750 miles or longer.  Visit www.southwest.com/rapid_rewards/rr_promotions for complete Terms and Conditions.  All Rapid Rewards rules and regulations apply. www.southwest.com   Media Please Contact: Southwest Airlines Public Relations at (214) 792-4847   ... View more

Starting Oct. 1, Dallas-based Southwest will quit offering lemons as part of its beverage service. Instead, it's going green and will provide only lime slices to the citrusly inclined. to read more, visit: http://www.dallasnews.com/sharedcontent/dws/bus/stories/091709dnbuslemons.3882b7f.html ... View more

“Please welcome our ‘flight attendant in training,’ Linda, as she comes through the cabin to collect your trash.” The great crew on my Southwest flight from Phoenix to Providence today thus announced me as I learned what it’s like to be on the OTHER side of the aisle. to read more, visit: http://www.lindavandevrede.com/uncategorized/my-life-as-a-southwest-flight-attendant/#more-337 ... View more

Southwest’s overnight kit is a big love letter to its customers. The bag, which comes with multiple pockets and a hook to hang it with, has more stuff than I’ve got in my own bathroom. Name brand accoutrements, a toothbrush with a case, a full sized brush, Scope, and a clear bag to put it all in so you can take it back home with you. There’s thirty five cotton swabs in here. Thirty five. That’s enough to last me, like, six years. I’m never buying bathroom items again. Whenever I run out of something, I’ll drive to the airport and head to the Southwest counter. to read more, visit: http://www.wired.com/autopia/2009/09/terminal-man-grab-bags/ ... View more

to see the photos, visit: http://blog.seattlepi.com/worldairlinenews/archives/179106.asp ... View more

By ANDREA AHLES aahles@star-telegram.com The recession, fewer travelers and rising fuel prices haven’t dampened the "LUV" at Southwest Airlines. The carrier, based at Love Field in Dallas, has weathered the industry’s current downturn with a determined focus on customer service and its well-known spirited attitude. "In September, things feel like they have stabilized, and it feels like our business is picking up some," Southwest CEO Gary Kelly said. to read more, visit: http://www.star-telegram.com/news/story/1607554.html ... View more

Southwest Airlines announced today that the airline will begin new nonstop service between Denver and Boston Logan; Denver and Spokane; and Denver and Reno/Tahoe.  The new service will be open for sale today for travel beginning Jan. 10, 2010.  To book travel, visit: www.southwest.com.          “Denver has been, and will continue to remain a focus market for us, and we are committed to adding more flights to more places from the Mile High City,” said Executive Vice President of Strategy and Planning Bob Jordan.  “We are connecting our fastest growing city, Denver, to our newest destination, Boston Logan, as well as adding two new travel options from Denver to the west with Reno/Tahoe and Spokane.”        BEGINNING JAN. 10, 2010: * Two new daily nonstop roundtrips between Denver and Boston Logan. * One new daily nonstop roundtrip between Denver and Spokane. * One new daily nonstop roundtrip between Denver and Reno/Tahoe.    After 38 years of service, Southwest Airlines, the nation’s leading low-fare carrier, continues to stand above other airlines—offering a reliable product with exemplary Customer Service.  Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom.  Southwest recently updated its gate areas and improved its boarding procedure to make flying Southwest Airlines even more convenient.  Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 67 cities (adding Milwaukee Nov. 1, 2009) in 34 states.  Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 Employees systemwide. www.southwest.com Media Please Contact: Southwest Airlines Public Relations at (214) 792-4847 ... View more

straight from Seattle's KOMO-TV station... "I'm the staff meteorologist for KOMO-TV out in Seattle who also writes an online weather blog for our web site, www.komonews.com. One of our viewers who works out at Sea-Tac Airport snapped this incredible photo of the "rain shadow" left behind from an idling plane as a rain shower moved over the airport: http://www.komonews.com/weather/blog/58178662.html?blog=y I challenged our astute readers to figure out what plane was there (we didn't know -- the photographer got there after the plane had left, but word of mouth said it was a 737, possibly Southwest),  but believe it or not, our readers have pretty definitely figured out which flight it was, based on the fact that it only rained for 12 minutes during this shower, and deducing which gate it was at based on the curvature of the road (and someone recognized that small truck in the top right corner of the photo as a Southwest truck).  They are pretty sure it was a flight from Seattle to Sacramento then on to Chicago/Midway that was taking off around 11 a.m. Anyway, we thought you might enjoy the photo to pass around. We thought you could couch it as "Southwest leaves an amazing mark on Seattle" 🙂 Sincerely, Scott Sistek KOMONews.Com Meteorologist" ... View more

I'm definitely flying Southwest. You want to know why? Because they found my kid's backpack. to read more, visit: http://www.sfgate.com/cgi-bin/blogs/parenting/detail?entry_id=47242 ... View more

BY LEWIS LAZARE Chicago Sun-Times Even though Southwest Airlines now flies to some of the East Coast’s most congested airports, including New York’s LaGuardia Airport, the carrier continues to lead its Chicago market competitors in on-time performance. Among the major carriers that have large operations at O’Hare or Midway airports, Southwest’s performance was tops in August, according to FlightStats data released Tuesday. For the purposes of data collection, “on time” means within 15 minutes of the scheduled arrival time. to read more, visit: http://www.suntimes.com/business/1759931,southwest-airlines-delays-090909.article ... View more

Beginning September 7, Southwest is "Profile of the Week" on the New York Stock Exchange's website. Check us out at http://www.nyse.com/ ... View more

Three weeks ago I wrote of my kids excitement of coming home to a FedEx package from Southwest Airlines containing new lunch boxes for the boys. You can read about the excitement, and see the photos, in this post: 11/08/2009 – Can An Airline Build Brand Loyalty Through Being Nice To Kids? Yes! After weeks of anticipation, and the daily question from my son Max if he could put his snack in his lunch box yet…the day has come. Today is Max’s first day of Kindergarten, and all three of my kids have their Southwest Airline’s lunch boxes packed, in their backpacks and ready for school. to read more, visit: http://boardingarea.com/blogs/flyingwithfish/2009/08/31/the-first-day-of-school-three-southwest-airlines-lunch-boxes-take-off/ ... View more