Most of the time I am sympathetic to people who feel cheated by Southwest. I've been a promoter of more goodwill given the Holiday DISASTER and basically, cutting people some slack.
However, getting to the ticket counter 35 minutes prior to departure is completely implausible. Every airline in the country tells you to arrive at the airport two hours before your flight departs. Yes, sometimes you have an hour or more to spare, but when you cut it closer, you just end up with messed up plans, like yours.
You should have arrived earlier. If you couldn't then work with Southwest. Had you cancelled your flight you could have preserved a flight credit. Instead, it sounds like you went off in a huff and put yourself in financial loss.
Get to the airport on time.
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