“50 Years. One Heart. A History of Southwest in 50 Objects.”
Southwest Airlines is wrapping up its milestone 50th Anniversary year by releasing a one-of-a-kind commemorative history book, “50 Years. One Heart. A History of Southwest in 50 Objects.” Southwest fans can purchase this unique coffee-table book, which brings to life the Company’s colorful history, its corporate archives, and reflection of its People through photographs and moments from the carrier’s rich past, exclusively sold at Southwest® The Store . This special book also represents the exciting culmination of 50 years’ worth of iconic stories as the Company closes out its first five decades.
Southwest is celebrating its incredible first 50 years by showcasing a stunning collection of 50 unique objects, outfits, and artifacts (photographed by Southwest Sr. Photographer Stephen M. Keller and Southwest Sr. Designer Brianna Juda), accompanied by short stories from the Company’s inspiring history and a special foreword by current Chairman and CEO Gary Kelly as he prepares to transition into his role as Executive Chairman of the Board of Directors in early 2022.
Throughout its first half-century, Southwest has experienced some amazing wins and also faced some tough challenges. As the Company closes one chapter of its history and looks to the next 50 years, the hope is that all readers of “50 Years. One Heart.” are inspired to remember and celebrate the past while looking to the future with hope and resilience.
This is the first of two special books launching in celebration of Southwest’s 50th year of service—more information coming on the second book in early 2022.
About “50 Years. One Heart. A History of Southwest in 50 Objects”
Hardcover coffee-table book
8.5 x 9.125 inches
$50 plus tax, exclusively sold through Southwest The Store (free shipping applied for Southwest The Store purchases of $50 or more)
Showcases a visual collection of 50 unique objects, outfits, and artifacts accompanied by short stories from Southwest’s inspiring history
Features a special foreword by current Chairman of the Board and Chief Executive Officer, Gary Kelly
Great for Southwest fans and collectors
The first of two books released in celebration of Southwest’s 50th year of service
Place holiday gift orders no later than Monday, Dec. 13
Continuing the Celebration with Additional 50th Anniversary Memorabilia
To further commemorate Southwest’s golden year, Customers can check out Southwest The Store’s full 50th Anniversary collection, including Freedom One memorabilia, retro merchandise such as the Retro Hostess Build-A-Bear and Kendra Scott collection all exclusively sold at Southwest The Store. To learn more about Southwest's 50th Anniversary and five-decade-long history of friendly, reliable, and low-cost air travel, visit Southwest50.com.
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This story was originally written by Southwest Airlines Cargo Team Members Andre Sims and Jon Yuspa and shared on Southwest Airlines’ internal channels.
In Cargo, we know better than anyone that a box is much more than just a box. Our Customers entrust us with everything from flowers for weddings and gifts for the holidays, to live organs for critical transplants, to some of the most precious Cargo of all—the human remains (HR) of late family members. While it is our solemn privilege to transport anyone’s loved one to his or her final resting place, it is one of our highest honors to transport military human remains (MHR). This Memorial Day weekend, we share our perspectives to encourage the entire Southwest Family to recognize and remember the ultimate sacrifice made by our fallen heroes.
Andre Sims, Cargo Customer Service Manager in Atlanta:
Andre Sims, Cargo Customer Service Manager, stands next to the decorated MHR cart in Atlanta In my role, I’ve had the honor of organizing the transport of more than 30 MHR. In Atlanta we handle HRs as if it were our own family member. In fact, we’ve been praised by the U.S. Military’s Casualty Assistance Office on how we conduct the movement of fallen servicemen and women with the highest level of care and dignity. MHR transports require the utmost respect The decorated MHR cart in Atlanta and Teamwork across multiple groups, including local airport authorities, local law enforcement, TSA, Cargo, Ground Ops, Crew Members, military escorts, and honor guards. Typically, a fallen hero is accompanied by a military escort at all times. One of the things that you don’t normally see is a Southwest Supervisor working in close coordination with all groups to allow the escort the ability to never leave the fallen alone. Additionally for inbound MHR, all honor guards and hearse drivers can join the arriving aircraft for the honor service on the ramp. Some airports, like us at Hartsfield–Jackson Atlanta International, have a specially decorated cart for transporting MHR that is kept in pristine condition and is used only for military moves.
On one occasion, I was supporting the inbound transport of a 19-year old killed in action. Due to irregular operations upline, the escorting officer and the fallen had been separated onto different flights. As I was supporting the off-load of the HR, I learned the funeral home was down the road from my neighborhood. I waited after my shift for the escorting officer’s inbound flight to arrive and offered to drive him to the funeral home since it was on my way. When we arrived, I realized the funeral was scheduled for that evening and would have been delayed if a family member would have gone to the airport to pick up the escorting officer. Assisting grieving families like this and providing even the smallest level of comfort during a difficult time is my highest honor.
Every time I support MHR transports, I do all I can to go the extra mile for the person who made the ultimate sacrifice for all of us to live freely. I know we may be one of the last groups of people involved in the fallen hero’s journey, so I carry out my responsibilities with honor and respect.
This cart is used only for MHR transports, like the one shown here.
Jon Yuspa, Cargo Freight Agent in Reno:
Even though Reno is a small station with a small Cargo Team, I have the honor of assisting with several MHRs each year. Each transport is different due to its specific circumstances, military branch representations, family requests, and more. However, our Leadership Team and I make it a priority to accommodate as many requests as possible to ensure the most respectful experience for both the fallen and their family, whether that’s providing meals to escorting officers, allowing the hearse to approach the aircraft, or scheduling planeside TSA screenings. I typically get a briefing on the fallen hero to relay to the Flight Crew so they can make an onboard announcement to honor him or her. I also work with airport operations and local police to ensure any fallen soldier, sailor, airman, or marine gets the proper welcome or sendoff in Reno. Some of our Southwest protocols on the ramp to demonstrate respect during an MHR transport include tucking in all shirts and removing hats and creating a “quiet ramp” by turning all equipment off and shutting down all other aircraft. It is my goal to treat all MHR like I would want my own family treated—with the highest level of respect and dignity. On my day off I have come up to the airport to help conduct MHR services and have even spent the night in our Cargo facility to ensure a fallen serviceman or woman was never alone.
One of my most moving memories related to transporting MHR was during the early stages of the COVID-19 pandemic. The Department of Defense had restricted travel, so escorting officers were not allowed to accompany MHR on flights. We had an outbound flight with MHR scheduled for very early in the morning; there was no escorting officer, hardly anyone at the airport, and no family in Reno (as they were going to meet the aircraft at its destination). I put out a call to local veterans, police, and firefighters, and despite the early hour, they all showed up. They collectively paid their respects (in a safe, physically-distant way) to this lone sailor. In the dark, at an empty airport, in the midst of a pandemic, we gave that hero a proper sendoff with full honor so he would not start his journey home alone.
My work with MHR transports and my involvement in the veteran community consistently remind me of and keep me grateful for our military’s ultimate sacrifice. In my work, I get the honor of rendering a small, final favor to fallen heroes—a favor that can never be repaid. For those who do not have that privilege, I hope you will remember the significance of Memorial Day has nothing to do with barbecues. It is a time to reflect on those who have come and gone, paying the ultimate price for our freedom through their service and sacrifice.
MHR are always treated like family, but sometimes they actually are family. Rich Drake, Reno Ramp Agent, gets the solemn honor of greeting his grandfather, a WWII Purple Heart veteran, in Reno before he reaches his final resting place.
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People often wonder if Southwest Airlines actually lives up to its reputation as the great Employer many claim that it is. Well, we want to give you an exclusive look into one of many special Southwest Culture events so you can decide for yourself!
A group of Southwest Team Members recently gathered together at Headquarters in Dallas to celebrate Diwali, a Southeast Asian celebration known as the “Festival of Lights.” Southwest is always encouraging Employees to own the Company’s Culture, so it is not unusual for one of SWA’s many Employee-led interest groups to plan something extraordinary! This specific event was organized by the Southwest Desi Group (Employees and Contractors of Southeast Asian descent), in association with Mindtree Ltd., Cigniti Technologies Inc., and Loyalty Methods.
The Diwali celebration featured traditional Indian cuisine, music, dance performances, and attire. Professional henna artists even came out to decorate attendees’ hands with beautiful designs! But the most meaningful aspect of the event was the fact that everyone in attendance was there to celebrate cultural diversity. Attendees ranged from Individual Contributors to Senior Leaders and everyone embraced the idea that we can learn from one another in a work environment that allows us to showcase our true selves.
Diwali is a celebration of light. Because the Southwest Desi Group took the initiative to organize this event, they were able to share the light of their own culture as an integral part of the overarching Southwest Corporate Culture!
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