Culture! That's it! SWA is a business, but unlike other airline companies who run their company solely as a business, (profit and no loss......) fail to portray a Culture. Culture, attitude, and service. And service, everyone can offer "customer service", but SWA goes steps further and gives (not charges) for "Celebrity Service". In the stores I co-managed, I trained employees on promoting Celebrity Service. Treat every customer as a Celebrity. How many people idolize movie stars, athletes and others? That's the "culture" we receive from SWA! Yes, I am a Celebrity when I/we fly SWA, and we only fly SWA. And we rent a car to go to the places SWA doesn't fly to!
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