I also very much dislike the front and back boarding system, as I find it hugely at odds with Southwest's numerical boarding process. It can absolutely devalue the positions assigned through Business Select, A-List, Upgraded Boarding and Early-Bird Check-In purchases. Southwest utilizes it as a way to decrease the time needed for turning the plane and help control on-time statistics. Luckily it's not used in too many places -- but I feel for you if one of those places happens to be your home airport. I'd suggest, for what it's worth, you make your comments known to Southwest directly via any of the Contact Us methods shown below. (This is primarily a customer-to-customer forum.)
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