For additional context, I've been a loyal Southwest airlines customer for well over a decade now. With my last employer, a large international technology integrator, the main reason virtually everyone in the company flew Southwest Airlines was the way open seating worked. The same is true for the vast majority of other industry professionals I know and collaborate with outside of my previous employer across the west. At a minimum, I think we are all likely to just go back to finding the best overall flight option across airlines rather than going to Southwest Airlines directly. How does removing one of the key things that makes you different when you have a loyal customer base make any sense?
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