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What pricing methods are utilized at Southwest Airlines?
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No company is going to share pricing strategies, business plans, or any proprietary information with someone outside the company.
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@nkaiser Instead of 5 different, very vague posts, I would suggest you gather all your thoughts and requests into one clear and concise message and contact Southwest directly. Good luck with the school paper?
--TheMiddleSeat
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In my experience, they release WGA fares at a midpoint. Those that don't fill up get reduced, either through a sale or silently. As they fill up, they go up in price in increments, every 10 or 15 seats or something. They show you when only 5 seats are left at a given price point.
Given the tendency of people to cancel lately, fares have been dropping regularly. The ability to rebook at the lower fare is one of the many reasons I only fly SWA.
Anytime fares and Business Select seem to stay more constant, usually much higher than the WGA fare.