It is during difficult times that the strength of our Family can be felt the most. At the heart of our brand is our People; and the symbol of our brand is our Heart. As I hear and see stories about our Southwest People navigating our most current challenge, it reminds me of the meaning behind our Heart. Did you know that each color in the Southwest Heart represents something about our Brand?
The warm red, which is intentionally the most prominent color in the Heart, represents the warmth of our Hospitality and the Customer Service we deliver each day.
The bold blue represents our innovative Spirit and our focus to constantly be better. To always be ready for what lies ahead!
The summit silver is captured in the lines of the Heart. The silver lines and border represent the precision with which we work each day to get the job done across our network.
The sunrise yellow is there to remind us that our future is always bright. Don’t ever forget that even in difficult and dark times, we know we will do what it takes to manage through a challenging situation—and the sun will eventually rise.
When all of that is brought together in the form of our Southwest Heart, it is a wonderful representation of what is ultimately our Southwest Brand—our People!
I sincerely thank each and every Employee for all you are doing each day!
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In October 2017, Southwest added the Boeing 737 MAX 8 aircraft to our fleet family. This aircraft allows us to enhance our Customer Experience through a music-infused cabin experience featuring playlists for boarding and deplaning. At Southwest, we connect People to what’s important in their lives and we’ve found that music is a passion point for our Customers and Employees.
In curating this playlist, we focus on blending recognizable radio hits while also providing the opportunity for our Customers and Employees to discover new music and up-and-coming artists. You may even recognize some of the artists from past Live at 35® performances and events that Southwest has supported.
Songs in the playlist are categorized and played onboard according to the time of day and respective mood. There is “Seize The Day” for early morning departures, “Soaring Anthems” for the late morning and afternoon crowd, and “Uplifting Chill” for the evening flights.
As part of the Customer Experience, boarding music on our MAX aircraft uses the connection point of music to enhance the Customer Experience and grow our reputation as a Fun-LUVing airline.
Here is our current playlist available on MAX aircraft now:
“Colorful by Jukebox” the Ghost
“Good Morning” by Max Frost
“Yes Yes I Can” by Rayelle
“Something New” by Score
“There’s Nothing Holding Me Back” by Shawn Mendes
“Ain’t Got Far To Go” by Jess Glynne
“Freedom” by Juliet Roberts
“Brand New” by Ben Rector
“This Girl” by Hunter Hayes
“Better than I Used to Be” by Matt Kearney
“Be the One” by Dua Lipa
“Oh Wonder” by the Lifetimes
“Kiss Somebody” by Morgan Evans
“Rhythm Inside” by Calum Scott
“Walking in My Sleep” by Andrew McMahon
“Signs” by NoMBE
“Have Some Love” by Childish Gambino
“Don’t Wanna Wake Up” by Capital Kings
“Don’t Cry for Me” by Matt Kearney
Which song is your favorite? Let us know by commenting below!
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We can all relate to having a Wanna Get Away moment in life, and with the launch of our fall advertising campaign this week, Southwest Airlines is bringing a fresh new look to an iconic tagline.
With the new campaign, we’re continuing to tell our Transfarency story. The difference between Southwest and other airlines is that we don’t hide fees. What you see is what you get at Southwest, and what you get is a low fare and the inclusive value of up to two bags that fly free—with no change fees.
The key differentiator between Southwest and the competition is our people. Southwest has always been about our people and their ability to relate in a personable and human way with our customers—nobody does it better than Southwest employees. I’m particularly proud of this body of work, including what you’ll see continue to roll out in late September, because it truly highlights our Southwest personality.
With advertising, the goal is to connect with customers in a credible way that represents a product, highlights a company’s strengths, and reflects the uniqueness of a particular brand. Given the strong connection our employees make with customers each day, we look for a way to represent that in our advertising. Oftentimes, that connection with our customers is made with humor.
This year our brand communications team focused on using humor to tout our famous low fares during sales. The result? Expressing some of those moments everyone can relate to as awkward, and well, moments that make you Wanna Get Away.
As humans, we all experience uncomfortable moments we would rather go back in time to fix—or simply get away from. And if you’re like me, you’ve probably shared an embarrassing moment or two with your friends and family on social media. We’re fans of celebrating those Wanna Get Away moments (as awkward as they may be), and we’ve launched a social media contest to encourage you to share those moments with us.
After viewing our latest Wanna Get Away commercial, I invite you to submit your Wanna Get
Away moment through social media for a chance to win your own Wanna Get Away vacation. More details at WannaGetAway.com.
Keep an eye out for more fun, more music, and more low fares as the rest of this campaign rolls out.
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