This week Southwest Airlines re-launched its well-known and much-LUVed “Wanna Get Away” campaign for fall and winter travel. As Customers consider returning to travel, we are giving them a reason to smile with our advertising. With a little bit of humor, famous low fares, and generous offers to reward loyalty through Rapid Rewards®—there’s something for everyone!
Southwest is world-famous for showcasing a sense of humor, humanity, and Heart. We’ve all had those ‘Wanna Get Away’ moments in our lifetime, and we want to capture relatable moments and share some much-needed humor with our Customers—along with some really low fares and savings. Our Employees stand ready to welcome Customers with our legendary Hospitality, enhanced cleaning through our Southwest® Promise, and our Customer-friendly policies.
Southwest Launches Fare Sale Today through Oct. 22, 2020
Customers may take advantage of fares starting as low as $49 one-way to select Continental U.S. destinations. Seats, days, and markets are limited. Blackout dates and advance purchase requirements apply. See full fare rules and terms and conditions at Southwest.com. Examples of one-way low fares include:
As low as $49 one-way nonstop between Las Vegas and Salt Lake City,
As low as $59 one-way nonstop between Nashville and Jacksonville,
As low as $59 one-way nonstop between Baltimore/Washington and Raleigh/Durham,
As low as $79 one-way nonstop between Chicago (MDW) and Washington (Reagan),
As low as $79 one-way nonstop between Atlanta and Milwaukee, and
As low as $99 one-way nonstop between Austin and Tampa.
Rapid Rewards Members Can Save 20 Percent
Now more than ever, Rapid Rewards points can take Customers even further! Rapid Rewards Members can book a flight with Rapid Rewards points today through Sept. 17, 2020, and save 20 percent off all bookings with points (domestic and international) when you fly between Sept. 15 through Oct. 31, 2020. Rapid Rewards Members should use the code: SAVE20NOW to receive the discount. See full terms and conditions at Southwest.com .
New Look for My Account
Customers may notice a new look when they sign into their Southwest Airlines account online. The new design creates a highly functional and visually appealing experience that was designed directly from Customer feedback. It offers easier access to unused travel fund information, including an integrated user experience across Southwest.com and SWABIZ.com. Visit your Southwest Airlines account online to learn more.
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Today, Southwest Airlines launched a three-day WOW Sale today through Aug. 27, 2020, 11:59 p.m. Central Daylight Time, with fares starting as low as $39 one-way. As you begin to put your Hearts back into traveling, Southwest is offering low fares across the United States. Fall and winter travel is only a click away!
We want you to begin to feel inspired to travel again and want you to know that Southwest has your well-being and comfort in mind supported by the Southwest Promise, legendary Hospitality, and our exceptional People. With fares as low as $39 one-way, bags that fly free, and no changes fees, you can easily getaway to your next adventure.
Seats, days, and markets are limited. Blackout dates and advance purchase requirements apply. See full fare rules and terms and conditions at Southwest.com. Examples of one-way low fares include:
As low as $39 one-way nonstop between Kansas City and Minneapolis/Saint Paul
As low as $39 one-way nonstop between Las Vegas and Oakland
As low as $39 one-way nonstop between Houston (HOU) and Tulsa
As low as $39 one-way nonstop between Chicago (MDW) and Detroit
As low as $39 one-way nonstop between Nashville and Raleigh/Durham
As low as $39 one-way nonstop between New Orleans and San Antonio
As low as $109 one-way nonstop between HOU (HOU) and Cancun
As low as $136 one-way nonstop between Lubbock and Cancun
As low as $139 one-way nonstop between Baltimore/Washington and Punta Cana
Book now at Southwest.com.
SOUTHWEST AIRLINES SALE FARE RULES
Book by Aug. 27, 2020 11:59 p.m. Central Daylight Time. 14-day advance purchase required. Nonrefundable. Seats, travel days, and markets limited. Blackout dates apply. Fares valid on nonstop service where indicated; if not indicated, fares are valid on single connecting service. Continental U.S. travel valid Sept. 8, 2020 through Feb. 10, 2021. Continental U.S. to/from Hawaii travel valid Nov. 1, 2020 through April 8, 2021. Interisland Hawaii travel valid Sept. 8, 2020 through April 8, 2021. San Juan, Puerto Rico travel valid Sept. 8 through Dec. 3, 2020 & Jan. 11 through March 4, 2021. International travel valid Sept. 8 through Dec. 9, 2020 & Jan. 11 through March 4, 2021. Points bookings do not include government fees from $5.60 per one-way flight. Except as otherwise specified, continental U.S. travel is not valid on Fridays and Sundays. Travel to Ft. Myers/Naples, Ft. Lauderdale, West Palm Beach, Tampa, Orlando, Steamboat Springs/Hayden, CO and Las Vegas and from Ft. Myers/Naples, Ft. Lauderdale, West Palm Beach, Tampa, Orlando, Steamboat Springs/Hayden, CO to Las Vegas is valid only on Sundays through Wednesdays. Travel from Ft. Myers/Naples, Ft. Lauderdale, West Palm Beach, Tampa, Orlando, Steamboat Springs/Hayden, CO and Las Vegas and from Las Vegas to Ft. Myers/Naples, Ft. Lauderdale, West Palm Beach, Tampa, Orlando, and Steamboat Springs/Hayden, CO is valid only on Tuesdays through Fridays. Travel continental U.S. to/from Hawaii is valid daily. Interisland Hawaii travel is valid Tuesdays and Wednesdays. Travel to/from San Juan, Puerto Rico is valid Monday - Thursday. International travel is valid Monday - Thursday. Travel to Mexico is valid only on Sundays through Wednesdays. Travel from Mexico is valid only on Tuesdays through Fridays. Displayed prices include all U.S. and international government taxes and fees. Points bookings do not include taxes, fees, and other government/airport charges of at least $5.60 per one-way flight. Fares may vary by destination, flight, and day of week and won't be available on some flights that operate during very busy travel times and holiday periods. Travel is available for one-way Wanna Get Away fares. Fares may be combined with other Southwest Airlines® combinable fares. If combining with other fares, the most restrictive fare's rules apply. Sale fares may be available on other days of week, but that's not guaranteed. Fares are nonrefundable but may be applied toward future travel on Southwest Airlines®, as long as reservations are canceled at least ten minutes prior to scheduled departure. Failure to cancel prior to departure will result in forfeiture of remaining funds on the reservation. Any change in itinerary may result in an increase in fare. Standby travel may require an upgrade to an Anytime fare depending on Rapid Rewards® tier status. Fares are subject to change until ticketed. Offer applies only to published, scheduled service.
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Earlier today, Southwest Airlines was recognized by Tripadvisor as the winner of four awards in the 2020 Tripadvisor Travelers' Choice™ Awards for Airlines. This recognition highlights our passion to connect People to what's important in their lives with low fares, world-renowned Hospitality, and Customer-friendly policies.
Awards are based on a full year of Tripadvisor reviews. Award winners are known for consistently receiving great flyer feedback, placing them among travelers’ favorites around the globe.
Southwest Airlines was recognized as:
Best Airline North America
Best Airline United States
Best Economy North America
Best Low-Cost Airline North America
We thank each and every Customer for flying with us and their positive ratings, and we thank our Employees for continuing to be #SouthwestHeartStrong!
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It is during difficult times that the strength of our Family can be felt the most. At the heart of our brand is our People; and the symbol of our brand is our Heart. As I hear and see stories about our Southwest People navigating our most current challenge, it reminds me of the meaning behind our Heart. Did you know that each color in the Southwest Heart represents something about our Brand?
The warm red, which is intentionally the most prominent color in the Heart, represents the warmth of our Hospitality and the Customer Service we deliver each day.
The bold blue represents our innovative Spirit and our focus to constantly be better. To always be ready for what lies ahead!
The summit silver is captured in the lines of the Heart. The silver lines and border represent the precision with which we work each day to get the job done across our network.
The sunrise yellow is there to remind us that our future is always bright. Don’t ever forget that even in difficult and dark times, we know we will do what it takes to manage through a challenging situation—and the sun will eventually rise.
When all of that is brought together in the form of our Southwest Heart, it is a wonderful representation of what is ultimately our Southwest Brand—our People!
I sincerely thank each and every Employee for all you are doing each day!
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In October 2017, Southwest added the Boeing 737 MAX 8 aircraft to our fleet family. This aircraft allows us to enhance our Customer Experience through a music-infused cabin experience featuring playlists for boarding and deplaning. At Southwest, we connect People to what’s important in their lives and we’ve found that music is a passion point for our Customers and Employees.
In curating this playlist, we focus on blending recognizable radio hits while also providing the opportunity for our Customers and Employees to discover new music and up-and-coming artists. You may even recognize some of the artists from past Live at 35® performances and events that Southwest has supported.
Songs in the playlist are categorized and played onboard according to the time of day and respective mood. There is “Seize The Day” for early morning departures, “Soaring Anthems” for the late morning and afternoon crowd, and “Uplifting Chill” for the evening flights.
As part of the Customer Experience, boarding music on our MAX aircraft uses the connection point of music to enhance the Customer Experience and grow our reputation as a Fun-LUVing airline.
Here is our current playlist available on MAX aircraft now:
“Colorful by Jukebox” the Ghost
“Good Morning” by Max Frost
“Yes Yes I Can” by Rayelle
“Something New” by Score
“There’s Nothing Holding Me Back” by Shawn Mendes
“Ain’t Got Far To Go” by Jess Glynne
“Freedom” by Juliet Roberts
“Brand New” by Ben Rector
“This Girl” by Hunter Hayes
“Better than I Used to Be” by Matt Kearney
“Be the One” by Dua Lipa
“Oh Wonder” by the Lifetimes
“Kiss Somebody” by Morgan Evans
“Rhythm Inside” by Calum Scott
“Walking in My Sleep” by Andrew McMahon
“Signs” by NoMBE
“Have Some Love” by Childish Gambino
“Don’t Wanna Wake Up” by Capital Kings
“Don’t Cry for Me” by Matt Kearney
Which song is your favorite? Let us know by commenting below!
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We can all relate to having a Wanna Get Away moment in life, and with the launch of our fall advertising campaign this week, Southwest Airlines is bringing a fresh new look to an iconic tagline.
With the new campaign, we’re continuing to tell our Transfarency story. The difference between Southwest and other airlines is that we don’t hide fees. What you see is what you get at Southwest, and what you get is a low fare and the inclusive value of up to two bags that fly free—with no change fees.
The key differentiator between Southwest and the competition is our people. Southwest has always been about our people and their ability to relate in a personable and human way with our customers—nobody does it better than Southwest employees. I’m particularly proud of this body of work, including what you’ll see continue to roll out in late September, because it truly highlights our Southwest personality.
With advertising, the goal is to connect with customers in a credible way that represents a product, highlights a company’s strengths, and reflects the uniqueness of a particular brand. Given the strong connection our employees make with customers each day, we look for a way to represent that in our advertising. Oftentimes, that connection with our customers is made with humor.
This year our brand communications team focused on using humor to tout our famous low fares during sales. The result? Expressing some of those moments everyone can relate to as awkward, and well, moments that make you Wanna Get Away.
As humans, we all experience uncomfortable moments we would rather go back in time to fix—or simply get away from. And if you’re like me, you’ve probably shared an embarrassing moment or two with your friends and family on social media. We’re fans of celebrating those Wanna Get Away moments (as awkward as they may be), and we’ve launched a social media contest to encourage you to share those moments with us.
After viewing our latest Wanna Get Away commercial, I invite you to submit your Wanna Get
Away moment through social media for a chance to win your own Wanna Get Away vacation. More details at WannaGetAway.com.
Keep an eye out for more fun, more music, and more low fares as the rest of this campaign rolls out.
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