Our Mile High Heart is beating for Colorado and we’re showing the community all the love as we head into the holiday season. Thursday night we came together to celebrate, rock out, and thank our Colorado Customers and partners with an evening of fun with musicians The Reminders and Quinn XCII.
As part of the Mile High Heart Beats sweepstakes, Colorado Rapid Rewards Members had the opportunity to enter a sweepstakes to win a variety of prizes including their share of 15 million Rapid Rewards bonus points and tickets to see the concert.
And while Southwest Airlines is an airline, some of our best work is done on the ground in the communities we serve. Our Mile High Heart beats for our local partners who are focused on continuing to make Colorado one of the best places to live, work, and play. During a brief break in the concert, we surprised the Make-A-Wish Foundation of Colorado, Junior Achievement Rocky Mountain, and Special Olympics Colorado with a $20,000 donation to each of their organizations allowing them to focus on their missions.
For nearly 17 years, Southwest has played a pivotal role in the Denver community. Today, we’re one of the largest employers in the state with more than 5,400 Employees who call Colorado Home. We wouldn’t be where we are today without the support of our Colorado Customers and community partners.
Thank you to everyone who participated in our sweepstakes and we look forward to celebrating even more successes in Colorado in the near future.
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We are celebrating our 51st birthday and national holiday, Wanna Get Away Day, with our Customers this week by offering a daily sweepstakes counting down the days until our official birthday on June 18. Customers now have daily opportunities to win prizes like round trip travel for two, Rapid Rewards ® bonus points, and the highly coveted promotional Companion Pass ® (only on June 18) by visiting WannaGetAwayDay.com 1 .
Wanna Get Away Day
Last year, in celebration of our 50th Anniversary of our first commercial flight, Southwest Airlines declared June 18 as Wanna Get Away Day and registered the day with the National Day Calendar. In 1996, Southwest coined the phrase "Wanna Get Away ® " to highlight the Company's expansion and create humorous moments relevant to our Customers within our marketing. As Wanna Get Away has become an iconic and recognized expression for the brand, Southwest took it a step further to celebrate our 50th Anniversary in 2021 by announcing this new annual day.
Wanna Get Away Day is about celebrating our colorful, 51-year history of connecting People to what’s important in their lives. We are thrilled to not only have a day that celebrates our past and present history, including our iconic Wanna Get Away campaign, but also highlights our future expansion, and brings together our amazing Employees and Customers.
Wanna Get Away Day Sweepstakes
This year, Southwest is celebrating early, counting down the days to Wanna Get Away Day. Beginning on Sunday, June 12, Customers have daily opportunities to play fun sweepstake games, themed to illustrate the different perks of the carrier’s newest fare product, Wanna Get Away Plus™, for a chance to win daily prizes like round trip air travel for two and Rapid Rewards bonus points, all leading up to major prizes like Southwest’s promotional Companion Pass on June 18 1 . Visit WannaGetAwayDay.com through Saturday, June 18, 2022, at 11:58:59 p.m. CT to enter 1 .
Countdown to Wanna Get Away Day
Countdown to Wanna Get Away Day with daily opportunities to play sweepstake games, themed to highlight perks available when booking Wanna Get Away Plus. Themed days include:
6 Days until Wanna Get Away Day: Sweepstakes launch day!
5 Days until Wanna Get Away Day: 8X Rapid Rewards bonus points
4 Days until Wanna Get Away Day: Transferable flight credit 2
3 Days until Wanna Get Away Day: Same day change or standby 3
2 Days until Wanna Get Away Day: Bags fly free ®4
1 Days until Wanna Get Away Day: No change/cancel fees 4
Wanna Get Away Day and Southwest’s 51st Birthday!
2 Transferable Flight Credit Both must be Rapid Rewards Members and only one transfer is permitted. The expiration date is up to12 months from the date the ticket was booked. For bookings made through a Southwest™ Business channel, there is a limitation to transfer only between employees within the organization.
3 Same Day Change or Standby
For same-day changes, a confirmed seat, if there’s an open seat on a different flight on the same day as original flight and it’s between the same cities, the Customer can book a confirmed seat on the new flight free of airline charges. If there isn’t an open seat, the Customer can ask a Southwest Gate Agent to add them to the same-day standby list. If there are any government taxes and fees associated with these itinerary changes, the Customer will be required to pay those. The Customer’s original boarding position is not guaranteed. For both the same-day change and same-day standby benefits, the Customer must change their flight or request to be added to the same-day standby list at least 10 minutes prior to the scheduled departure of their original flight or the no-show policy will apply.
4 Flexibility Terms At Southwest Airlines, there are no change fees (fare difference may apply), no cancellation fees (failure to cancel a reservation at least 10 minutes prior to scheduled departure may result in forfeited travel funds), and Bags fly free (two free checked bags, weight and size limits apply).
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Save 40% Off Qualifying Base Fares
Southwest is launching one of its premier sales of the year offering 40% off qualifying base fares for late summer and fall travel. Customers can take advantage of this deal and paln their next adventure by purchasing today, June 7, through June 9, 2022, 11:59 p.m., Central Daylight Time.
Save 40% on your qualifying base fares 1 by using the promotion code, FALL40, when purchasing on Southwest.com ® for travel between Aug. 16, and Nov. 5, 2022. All discounts are applied before government taxes and fees. See full Promotion Rules and terms and conditions below. 1
We’re thrilled to offer our Customers a substantial discount on our low fares for flights as soon as late summer and into the fall. This discount on Southwest flights will help make travel more affordable and easier for Customers—giving you a great low fare along with two free checked bags, and no change or cancellation fees 2 . All of that coupled with our legendary Hospitality adds up to a great deal.
More to LUV
In May, we expanded our flexible policies with the introduction of its newest fare category, Wanna Get Away Plus™. In addition to the benefits offered on all Southwest fares, including two free checked bags 2 , no change fees 2 , and free inflight entertainment (TV, movies, and messaging) 3 , Wanna Get Away Plus offers transferable flight credit(s), a new benefit that enables our Customers to transfer an eligible unused flight credit to another traveler for future use 5 . We also announced plans to enhance our Customer Experience with upgraded WiFi 3 , updated flight tracker, new movies on the inflight entertainment portal, new alcoholic refreshments 4 , new online self-service options, and much more.
We are excited to get you booked and welcome you onboard your next flight!
1 Southwest Airlines Promotion Rules
The 40% promotion code savings is valid for one-way or round trip Wanna Get Away ® , Wanna Get Away Plus, Anytime, and Business Select ® fares booked on Southwest.com ® from June 7, through June 9, 2022, 11:59 p.m. Central Daylight Time (the “Booking Period”) and flown between Aug. 16, through Nov. 5, 2022 (“Travel Period”). Promotion code savings is applied before government taxes and fees. Enter promotion code FALL40 in the Promo Code box when booking during the Booking Period. The offer is valid only for select continental U.S., continental U.S. to/from Hawaii, San Juan, Puerto Rico, and international flights. Seats and days are limited. If you have entered the promotion code FALL40 in the Promo Code box on Southwest.com during the Booking Period, then while selecting your flights, savings in the base fare will be visible as a strike-through of the original fare on eligible flights. The discount availability may vary by destination, flight, and day of the week, and won’t be available on some flights that operate during very busy travel times and holiday periods. Please note that the Department of Transportation (DOT) requires advertised fares to include all government taxes and fees; however, this promotion code savings applies to the base fare only.
The discount is valid on new reservations only. The discount will apply only for select flights booked within the Booking Period while supplies last for travel flown within the Travel Period. Changes made to the itinerary after purchase will eliminate qualifications for this promotion and will result in a forfeiture of any promotion code savings. The discount is only valid with the provided promotion code and is not combinable with other promotion codes or fares. All reward travel is subject to taxes, fees, and other government or airport-imposed charges of at least $5.60 per one-way trip. Applicable taxes, fees, and other government or airport-imposed charges can vary significantly based on your arrival and departure destination. The payment of any taxes, fees, and other government or airport-imposed charges is the responsibility of the Passenger and must be paid at the time reward travel is booked with a credit card, travel fund, or Southwest gift card. Fares are subject to change until ticketed. The offer applies only to published, scheduled service.
The offer is not redeemable for cash, and may not be used in conjunction with other special offers, or toward the purchase of a gift card or previously-booked flight, or change to a previously-booked flight. Discount is only valid on Southwest.com and is not valid on Group Travel or Southwest Vacations ® , fares booked via swabiz.com, our Southwest Partner Services API, or through Global Distribution Systems, or special fares, such as military and government fares.
2 Flexibility Terms
At Southwest Airlines, there are no change fees (fare difference may apply), no cancellation fees (failure to cancel a reservation at least 10 minutes prior to scheduled departure may result in forfeited travel funds), and Bags fly free ® (two free checked bags, weight and size limits apply).
3 WiFi Terms
WiFi is available only on WiFi-enabled aircraft. Limited-time offer. Where available. The inflight entertainment portal only allows access to iMessage and WhatsApp (must be downloaded before the flight). Due to licensing restrictions, on WiFi-enabled flights, free live TV and iHeartRadio may not be available for the full duration of the flight.
4 Food And Beverage
On flights less than 175 miles, food and beverage service will be limited to water only. Customer must be 21 or older to consume alcoholic beverages.
5 Transferable Flight Credit
Both must be Rapid Rewards Members and only one transfer is permitted. The expiration date is up to12 months from the date the ticket was booked. For bookings made through a Southwest™ Business channel, there is a limitation to transfer only between employees within the organization.
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Are you looking for a career with Heart? Southwest Airlines is hiring, and we want to meet you! Whether you’re actively searching for a job or passively keeping tabs on opportunities available to you, we want you to know us too. We asked Bill Tierney, Vice President of Marketing & Digital Experience, to share why he loves his job, the People he works with, and Southwest! We hope his words inspire you and share insight into our Company’s culture, Values, and goals.
I’ve always loved meeting with and talking to new Cohearts. While every conversation is different, one question that I’m frequently asked is, “Why do you love your job?” The first thing that comes to mind is the People I get to work with every day, but I’d be lying if I said I didn’t love the work I do every day too. I’ve been lucky enough to help shape the connections so many people have with the Southwest Brand.
Through these conversations, I’ve reflected on many of the things we’ve achieved. One thing that stands out to me is the work from our Teams when they established the new iteration of the Southwest Brand. So, I thought I’d share a little bit of the meaning we put into our Brand, and explore the meaning of the colors in our Southwest Heart.
The Warm Red, which is intentionally the most prominent color in the Heart, represents the warmth of our Hospitality and the Customer Service we deliver each day.
The Bold Blue represents our innovative Southwest Spirit and our focus to improve continuously—ready for what lies ahead!
The Sunrise Yellow reminds us that our future is always bright and, by coming together as a Team, we’re able to conquer challenges as they arise.
The Summit Silver is captured in the lines of the Heart. The silver lines and border represent the precision with which we work each day to get the job done across our network.
When these colors form together, they create our Southwest Heart. It’s a wonderful representation of what’s ultimately our Southwest Brand—our People! I feel lucky to learn from our People every day.
I’m proud of our Teams and the work they’ve produced the past 24 months even during a global pandemic. We also continue to grow as a Company and add to our Southwest Family this year! In fact, you could join our Marketing Department. We’ve devoted part of our careers website to sharing the benefits of a career with Southwest. Visit our Marketers with Heart page to learn more and register to receive updates when new opportunities become available. You can also explore our already available opportunities by visiting our Marketing jobs page. Please stay in touch as we continue to grow and share our Southwest Heart with the world.
Vice President, Marketing & Digital Experience
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What is a birthday party without presents and a few surprises? To celebrate Southwest Airlines’ 50th Anniversary, Southwest surprised and delighted Customers at our home airport, Dallas Love Field, with a celebration that embodied the true Southwest fun-LUVing spirit and gratitude for our Customers on this momentous occasion.
From June 1 through June 18, Customers had the chance to engage with Southwest online to win prizes through a baggage claim-themed sweepstakes. This past Friday, Southwest brought that online experience to life at Dallas Love Field on Southwest’s newly-themed holiday Wanna Get Away Day on June 18 (Southwest’s Anniversary).
As Southwest Customers approached the baggage claim area, they were surprised and delighted with a baggage carousel full of 50th-themed gift boxes. While waiting for their luggage, Customers had the opportunity to select a package and walk away with great prizes ranging from Southwest swag, to 5,000 Rapid Rewards bonus points, to vacation packages from Southwest Vacations.
Thank you to all of our Employees and Customers for all that you have done for #Southwest50. Here is to 50 more!
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Southwest Airlines is celebrating 50 years of service this week by offering 50% off base fares for 50 days of fall travel. Customers can take advantage of this deal to book their next fall adventure by purchasing today, June 15, 2021, through June 17, 2021, 11:59 p.m., Central Daylight Time.
Customers can save 50%* on qualifying base fares by using the promotion code, SAVE50 , when purchasing on Southwest.com for travel Sept. 15, 2021, through Nov. 3, 2021. See the Promotion Rules, and terms and conditions below.**
Now more than ever, we are excited to turn a desire of ‘Wanna Get Away’ into ‘Gonna Get Away,’ getting Customers closer to the people and places they love. With our low fares, growing network, and flexible policies (including no cancellation fees, no change fees, and bags fly free***); Southwest is ready to take Customers on their next adventure.
Southwest last week extended its flight schedule through Jan. 5, 2022, offering new cities and additional flights for travel throughout the holiday season. Since mid-2020, Southwest has added 18 new destinations to its route map.
*Discount is applied before government taxes and fees.
**SOUTHWEST AIRLINES PROMOTION RULES
The 50% promotion code savings is valid for one-way or round trip Wanna Get Away, Anytime, and Business Select® base fares booked on Southwest.com or swabiz.com from June 15, 2021, through June 17, 2021, and flown between Sept. 15, 2021, through Nov. 3, 2021 (“Promotion Period”), and is applied before government taxes and fees. Enter promotion code SAVE50 in the Promo Code box when booking. The offer is valid for domestic and international travel. While selecting your flights, discount will be visible as a strike-through of the original base fare. After selecting your flights, savings are reflected in the base fare when entering the multiuse promotion code SAVE50 in the Promo Code box on Southwest.com and swabiz.com. Please note that the Department of Transportation (DOT) requires advertised fares to include all government taxes and fees; however, this promotion code savings applies to the base fare only.
The discount is valid on new reservations only. The discount will apply only for flights booked within the Promotion Period. If one direction of the trip is outside the Promotion Period and one is within the Promotion Period, only the portion of travel falling within the Promotion Period will be discounted. Changes made to the itinerary after purchase will eliminate qualifications for this promotion. The discount is only valid with the provided promotion code and is not combinable with other promotion codes or fares. All reward travel is subject to taxes, fees, and other government or airport-imposed charges of at least $5.60 per one-way trip. Applicable taxes, fees, and other government or airport-imposed charges can vary significantly based on your arrival and departure destination. The payment of any taxes, fees, and other government or airport-imposed charges is the responsibility of the Passenger and must be paid at the time reward travel is booked with a credit card, travel fund, or Southwest gift card.
The offer is not redeemable for cash, and may not be used in conjunction with other special offers, or toward the purchase of a gift card or previously-booked flight, or change to a previously-booked flight. The discount is not valid on Group Travel or Southwest Vacations®, fares booked via our Southwest Partner Services API or through Global Distribution Systems, or special fares, such as military and government fares.
***At Southwest Airlines, there are no change fees (fare difference may apply), no cancel fees (failure to cancel a reservation at least 10 minutes prior to scheduled departure may result in forfeited travel funds), and bags fly free (first and second checked bags, weight and size limits apply).
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Southwest Airlines is celebrating its 50th Anniversary this year, with June 18 marking 50 years since Southwest’s first commercial flight. To celebrate, we have declared June 18 as Wanna Get Away Day and have registered the day with the National Day Calendar.
In 1996, Southwest coined the phrase “Wanna Get Away®” to highlight the Company’s expansion, as well as creating humorous moments relevant to our Customers within our marketing. As Wanna Get Away has become an iconic and recognized expression for our brand, Southwest took it a step further to celebrate our 50th Anniversary and thank our Customers by announcing this new annual day. Beginning today, Customers have the chance to engage with Southwest throughout the month of June, with our biggest surprises occurring on our anniversary and newly-branded day.
No one knows how to throw a party like Southwest Airlines. Southwest Employees will celebrate this milestone, and Customers will be able to participate in the fun. In celebration of Southwest’s 50th Anniversary, we are giving Customers the chance to win more than 50 million Rapid Rewards® bonus points from June 1, 2021, through June 18, 2021.* Customers will have daily opportunities to win Rapid Rewards bonus points, with Southwest gift cards, and Companion Passes also up for grabs on June 18. Visit Southwest50.com/WannaGetAway to view full terms and conditions and to enter for a chance to win.
Turn “Wanna Get Away” into “Gonna Get Away”
As travel demand returns, this celebration is an opportunity to encourage our Customers to reconnect with the People and places they love, and turn those travel dreams into a reality. Southwest’s Purpose is to connect People to what’s important in their lives, and the carrier is excited to celebrate this national day with our Customers, and most importantly turn their “wannas” into “gonnas.”
Continuing the Celebration
Southwest is celebrating all month long with our Employees and Customers. Starting today, Southwest will have pop-up photo opportunities in 24 airport gate areas across the nation and Heart Carts full of swag and fun giveaways in more than 40 of our locations. And who can forget Southwest’s famous gate games featuring our amazing Employees? The fun doesn’t stop at the gate—Southwest’s Inflight Crews will be surprising and delighting Customers with additional swag on June 18.
Speaking of swag, take a trip down memory lane with Southwest’s 50th Anniversary collection including our retro merchandise, throughout 2021 at Southwest: The Store. The carrier is celebrating its golden year with a Retro Hostess Build-A-Bear now available for sale exclusively at Southwest: The Store. The official Build-A-Bear furry friend commemorates the original Southwest Airlines’ Hostesses, now called Flight Attendants, in an iconic orange, white, and red outfit, reminiscent of the Hot Pants uniform of the early days. Other new featured merchandise available the week of Southwest’s 50th Anniversary (beginning June 14) include a silk 70s Retro Hostess Scarf (to match the Retro Hostess Build-A-Bear, of course), Southwest Birthday T-shirts, Southwest 50th Anniversary pin, and much more!
Stay tuned to Southwest.com for more details about the surprises to come. To learn more about Southwest’s 50th Anniversary and five-decade-long history of friendly, reliable, and low-cost air travel, visit Southwest50.com .
*SOUTHWEST AIRLINES SWEEPSTAKES TERMS
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This week Southwest Airlines re-launched its well-known and much-LUVed “Wanna Get Away” campaign for fall and winter travel. As Customers consider returning to travel, we are giving them a reason to smile with our advertising. With a little bit of humor, famous low fares, and generous offers to reward loyalty through Rapid Rewards®—there’s something for everyone!
Southwest is world-famous for showcasing a sense of humor, humanity, and Heart. We’ve all had those ‘Wanna Get Away’ moments in our lifetime, and we want to capture relatable moments and share some much-needed humor with our Customers—along with some really low fares and savings. Our Employees stand ready to welcome Customers with our legendary Hospitality, enhanced cleaning through our Southwest® Promise, and our Customer-friendly policies.
Southwest Launches Fare Sale Today through Oct. 22, 2020
Customers may take advantage of fares starting as low as $49 one-way to select Continental U.S. destinations. Seats, days, and markets are limited. Blackout dates and advance purchase requirements apply. See full fare rules and terms and conditions at Southwest.com. Examples of one-way low fares include:
As low as $49 one-way nonstop between Las Vegas and Salt Lake City,
As low as $59 one-way nonstop between Nashville and Jacksonville,
As low as $59 one-way nonstop between Baltimore/Washington and Raleigh/Durham,
As low as $79 one-way nonstop between Chicago (MDW) and Washington (Reagan),
As low as $79 one-way nonstop between Atlanta and Milwaukee, and
As low as $99 one-way nonstop between Austin and Tampa.
Rapid Rewards Members Can Save 20 Percent
Now more than ever, Rapid Rewards points can take Customers even further! Rapid Rewards Members can book a flight with Rapid Rewards points today through Sept. 17, 2020, and save 20 percent off all bookings with points (domestic and international) when you fly between Sept. 15 through Oct. 31, 2020. Rapid Rewards Members should use the code: SAVE20NOW to receive the discount. See full terms and conditions at Southwest.com .
New Look for My Account
Customers may notice a new look when they sign into their Southwest Airlines account online. The new design creates a highly functional and visually appealing experience that was designed directly from Customer feedback. It offers easier access to unused travel fund information, including an integrated user experience across Southwest.com and SWABIZ.com. Visit your Southwest Airlines account online to learn more.
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Today, Southwest Airlines launched a three-day WOW Sale today through Aug. 27, 2020, 11:59 p.m. Central Daylight Time, with fares starting as low as $39 one-way. As you begin to put your Hearts back into traveling, Southwest is offering low fares across the United States. Fall and winter travel is only a click away!
We want you to begin to feel inspired to travel again and want you to know that Southwest has your well-being and comfort in mind supported by the Southwest Promise, legendary Hospitality, and our exceptional People. With fares as low as $39 one-way, bags that fly free, and no changes fees, you can easily getaway to your next adventure.
Seats, days, and markets are limited. Blackout dates and advance purchase requirements apply. See full fare rules and terms and conditions at Southwest.com. Examples of one-way low fares include:
As low as $39 one-way nonstop between Kansas City and Minneapolis/Saint Paul
As low as $39 one-way nonstop between Las Vegas and Oakland
As low as $39 one-way nonstop between Houston (HOU) and Tulsa
As low as $39 one-way nonstop between Chicago (MDW) and Detroit
As low as $39 one-way nonstop between Nashville and Raleigh/Durham
As low as $39 one-way nonstop between New Orleans and San Antonio
As low as $109 one-way nonstop between HOU (HOU) and Cancun
As low as $136 one-way nonstop between Lubbock and Cancun
As low as $139 one-way nonstop between Baltimore/Washington and Punta Cana
Book now at Southwest.com.
SOUTHWEST AIRLINES SALE FARE RULES
Book by Aug. 27, 2020 11:59 p.m. Central Daylight Time. 14-day advance purchase required. Nonrefundable. Seats, travel days, and markets limited. Blackout dates apply. Fares valid on nonstop service where indicated; if not indicated, fares are valid on single connecting service. Continental U.S. travel valid Sept. 8, 2020 through Feb. 10, 2021. Continental U.S. to/from Hawaii travel valid Nov. 1, 2020 through April 8, 2021. Interisland Hawaii travel valid Sept. 8, 2020 through April 8, 2021. San Juan, Puerto Rico travel valid Sept. 8 through Dec. 3, 2020 & Jan. 11 through March 4, 2021. International travel valid Sept. 8 through Dec. 9, 2020 & Jan. 11 through March 4, 2021. Points bookings do not include government fees from $5.60 per one-way flight. Except as otherwise specified, continental U.S. travel is not valid on Fridays and Sundays. Travel to Ft. Myers/Naples, Ft. Lauderdale, West Palm Beach, Tampa, Orlando, Steamboat Springs/Hayden, CO and Las Vegas and from Ft. Myers/Naples, Ft. Lauderdale, West Palm Beach, Tampa, Orlando, Steamboat Springs/Hayden, CO to Las Vegas is valid only on Sundays through Wednesdays. Travel from Ft. Myers/Naples, Ft. Lauderdale, West Palm Beach, Tampa, Orlando, Steamboat Springs/Hayden, CO and Las Vegas and from Las Vegas to Ft. Myers/Naples, Ft. Lauderdale, West Palm Beach, Tampa, Orlando, and Steamboat Springs/Hayden, CO is valid only on Tuesdays through Fridays. Travel continental U.S. to/from Hawaii is valid daily. Interisland Hawaii travel is valid Tuesdays and Wednesdays. Travel to/from San Juan, Puerto Rico is valid Monday - Thursday. International travel is valid Monday - Thursday. Travel to Mexico is valid only on Sundays through Wednesdays. Travel from Mexico is valid only on Tuesdays through Fridays. Displayed prices include all U.S. and international government taxes and fees. Points bookings do not include taxes, fees, and other government/airport charges of at least $5.60 per one-way flight. Fares may vary by destination, flight, and day of week and won't be available on some flights that operate during very busy travel times and holiday periods. Travel is available for one-way Wanna Get Away fares. Fares may be combined with other Southwest Airlines® combinable fares. If combining with other fares, the most restrictive fare's rules apply. Sale fares may be available on other days of week, but that's not guaranteed. Fares are nonrefundable but may be applied toward future travel on Southwest Airlines®, as long as reservations are canceled at least ten minutes prior to scheduled departure. Failure to cancel prior to departure will result in forfeiture of remaining funds on the reservation. Any change in itinerary may result in an increase in fare. Standby travel may require an upgrade to an Anytime fare depending on Rapid Rewards® tier status. Fares are subject to change until ticketed. Offer applies only to published, scheduled service.
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Earlier today, Southwest Airlines was recognized by Tripadvisor as the winner of four awards in the 2020 Tripadvisor Travelers' Choice™ Awards for Airlines. This recognition highlights our passion to connect People to what's important in their lives with low fares, world-renowned Hospitality, and Customer-friendly policies.
Awards are based on a full year of Tripadvisor reviews. Award winners are known for consistently receiving great flyer feedback, placing them among travelers’ favorites around the globe.
Southwest Airlines was recognized as:
Best Airline North America
Best Airline United States
Best Economy North America
Best Low-Cost Airline North America
We thank each and every Customer for flying with us and their positive ratings, and we thank our Employees for continuing to be #SouthwestHeartStrong!
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It is during difficult times that the strength of our Family can be felt the most. At the heart of our brand is our People; and the symbol of our brand is our Heart. As I hear and see stories about our Southwest People navigating our most current challenge, it reminds me of the meaning behind our Heart. Did you know that each color in the Southwest Heart represents something about our Brand?
The warm red, which is intentionally the most prominent color in the Heart, represents the warmth of our Hospitality and the Customer Service we deliver each day.
The bold blue represents our innovative Spirit and our focus to constantly be better. To always be ready for what lies ahead!
The summit silver is captured in the lines of the Heart. The silver lines and border represent the precision with which we work each day to get the job done across our network.
The sunrise yellow is there to remind us that our future is always bright. Don’t ever forget that even in difficult and dark times, we know we will do what it takes to manage through a challenging situation—and the sun will eventually rise.
When all of that is brought together in the form of our Southwest Heart, it is a wonderful representation of what is ultimately our Southwest Brand—our People!
I sincerely thank each and every Employee for all you are doing each day!
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In October 2017, Southwest added the Boeing 737 MAX 8 aircraft to our fleet family. This aircraft allows us to enhance our Customer Experience through a music-infused cabin experience featuring playlists for boarding and deplaning. At Southwest, we connect People to what’s important in their lives and we’ve found that music is a passion point for our Customers and Employees.
In curating this playlist, we focus on blending recognizable radio hits while also providing the opportunity for our Customers and Employees to discover new music and up-and-coming artists. You may even recognize some of the artists from past Live at 35® performances and events that Southwest has supported.
Songs in the playlist are categorized and played onboard according to the time of day and respective mood. There is “Seize The Day” for early morning departures, “Soaring Anthems” for the late morning and afternoon crowd, and “Uplifting Chill” for the evening flights.
As part of the Customer Experience, boarding music on our MAX aircraft uses the connection point of music to enhance the Customer Experience and grow our reputation as a Fun-LUVing airline.
Here is our current playlist available on MAX aircraft now:
“Colorful by Jukebox” the Ghost
“Good Morning” by Max Frost
“Yes Yes I Can” by Rayelle
“Something New” by Score
“There’s Nothing Holding Me Back” by Shawn Mendes
“Ain’t Got Far To Go” by Jess Glynne
“Freedom” by Juliet Roberts
“Brand New” by Ben Rector
“This Girl” by Hunter Hayes
“Better than I Used to Be” by Matt Kearney
“Be the One” by Dua Lipa
“Oh Wonder” by the Lifetimes
“Kiss Somebody” by Morgan Evans
“Rhythm Inside” by Calum Scott
“Walking in My Sleep” by Andrew McMahon
“Signs” by NoMBE
“Have Some Love” by Childish Gambino
“Don’t Wanna Wake Up” by Capital Kings
“Don’t Cry for Me” by Matt Kearney
Which song is your favorite? Let us know by commenting below!
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We can all relate to having a Wanna Get Away moment in life, and with the launch of our fall advertising campaign this week, Southwest Airlines is bringing a fresh new look to an iconic tagline.
With the new campaign, we’re continuing to tell our Transfarency story. The difference between Southwest and other airlines is that we don’t hide fees. What you see is what you get at Southwest, and what you get is a low fare and the inclusive value of up to two bags that fly free—with no change fees.
The key differentiator between Southwest and the competition is our people. Southwest has always been about our people and their ability to relate in a personable and human way with our customers—nobody does it better than Southwest employees. I’m particularly proud of this body of work, including what you’ll see continue to roll out in late September, because it truly highlights our Southwest personality.
With advertising, the goal is to connect with customers in a credible way that represents a product, highlights a company’s strengths, and reflects the uniqueness of a particular brand. Given the strong connection our employees make with customers each day, we look for a way to represent that in our advertising. Oftentimes, that connection with our customers is made with humor.
This year our brand communications team focused on using humor to tout our famous low fares during sales. The result? Expressing some of those moments everyone can relate to as awkward, and well, moments that make you Wanna Get Away.
As humans, we all experience uncomfortable moments we would rather go back in time to fix—or simply get away from. And if you’re like me, you’ve probably shared an embarrassing moment or two with your friends and family on social media. We’re fans of celebrating those Wanna Get Away moments (as awkward as they may be), and we’ve launched a social media contest to encourage you to share those moments with us.
After viewing our latest Wanna Get Away commercial, I invite you to submit your Wanna Get
Away moment through social media for a chance to win your own Wanna Get Away vacation. More details at WannaGetAway.com.
Keep an eye out for more fun, more music, and more low fares as the rest of this campaign rolls out.
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