Once again, Southwest Airlines is introducing a new product to make traveling a little easier for our Customers. Many of you have told us how important it is to get an early boarding position so you can find that coveted seat without having to watch the clock for your 24-hour window to check in. Today, I am excited to introduce EarlyBird Check-in - one more way Southwest is providing convenience during your travel experience. For just $10 (one-way), EarlyBird Check-in Customers will automatically obtain a reserved boarding position before general check-in begins. You no longer have to worry about checking in for your flight as we will do the work for you to help you get a better boarding position, which of course leads to improved seat selection and earlier access to overhead bin space.
This project is one of many that we have been working on to bring you more options. The process has been fast and furious, but with the help of several Southwest Teams, we were able to bring this new product to life in just a matter of months. It started with just an idea on the whiteboard, but quickly went from an idea to a creative concept online that is now EarlyBird Check-in. The fun part was coming up with the name for the product. Check out just a few that didn’t make the final cut, and let us know what you might have called the new product.
Gimme a Lift
Of course, we continue to offer Customers our premium Business Select product, which guarantees that you will be one of the first Passengers onboard your flight—with a drink; extra Rapid Rewards credit; and FlyBy Security Lane access (at select airports) as added benefits! EarlyBird Check-in Customers will begin boarding the plane after our Business Select and Rapid Rewards A-List Customers. For more information about EarlyBird Check-in, visit our web site: http://www.southwest.com/flight/early-bird-retrieve-reservation.html